{"product_id":"the-beauty-game","title":"The Beauty Game","description":"\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA hat trick was achieved by India's Beauty Queens in 2000, when the Indian contestants won all the three major beauty titles internationally, Miss World, Miss Universe and Miss Asia - Pacific. Earlier winners, Miss Universe Sushmita Sen and Miss World Aishwarya Rai, had become household names in India by then. While the Indian girls were making it big in the beauty pageant competitions, coincidentally, there was a big leap in the Indian cosmetics industry from Rs 2311 crores in 1990 to Rs 18,950 crores in the year 2000.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe beauty business became big even outside the metros. for a contemporary Indian woman,, looking good not only became desirable, but respectable at the same time. How did all these changes affect the Indian middle - class urban woman? Were the industry and the media creating and promoting a newer global image of Indian beauties? in this book, the Beauty Game, journalist Anita Anand tries to find the answers to these questions by drawing inferences based on her interviews with a bevy of beauty providers and a cross - section of women consumers. It also includes a multi - town survey conducted on the beauty preferences of the Indian women.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe book is revealing yet witty and goes beyond Naomi Wolf's classic critique of how the beauty industry is faced by women. The book explores the middle path and brings out the complex association between women and beauty in India. It explains that the Indian beauty is being globally accepted as the best among the best.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Beauty Game was published by Penguin India in 2002. The book is available in paperback.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44270343946497,"sku":"2UQETA2O1-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/The-Beauty-Game.jpg?v=1696239096","url":"https:\/\/bestofusedbooks.com\/products\/the-beauty-game","provider":"Best Of Used Books","version":"1.0","type":"link"}