{"product_id":"the-art-of-client-service","title":"The Art of Client Service","description":"\u003cspan data-mce-fragment=\"1\"\u003eVeteran ad exec Robert Solomon’s latest edition of his widely read, well-respected book, The Art of Client Service: (John Wiley and Sons),addresses the problem head on. It’s an ad book, but so much more than that. Robert guides readers – with quick, concrete and useful counsel – on what to do and, more importantly, on what to avoid in order to forge meaningful, productive and enduring client relationships. In a world of self-important, self-aggrandizing authors, Robert’s candor, humility and humor are a refreshing departure from the norm.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Art of Client Service offers guidance on how to transform every client relationship into a highly effective interchange based on honesty, integrity and respect. The book emphasizes the fundamentals of strategy, presentation, leadership and communication at every stage of work with clients.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis latest edition begins with a definition of what makes great client service, then tracks the agency\/client relationship through the entire lifecycle, including a “How to” section devoted to running a meeting, briefing a colleague, writing a conference report, perfecting a scope of work, building a schedule and budget, formulating a letter of proposal and crafting a presentation. There’s a section on creative briefs and a long chapter about idea creation. There’s even a section on how to deal with unhappy clients and how to regain client trust.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLoaded with New material but still a fast-read, there is a New introduction and an inspiring foreword by Deep Focus Founder and Global Chairman Ian Schafer. Included are a host of amusing and relevant cartoons drawn from The New Yorker.\u003c\/span\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":43882898948353,"sku":"2BQB0C1XE-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/TheArtofClientService.jpg?v=1627239225","url":"https:\/\/bestofusedbooks.com\/products\/the-art-of-client-service","provider":"Best Of Used Books","version":"1.0","type":"link"}