{"product_id":"the-art-of-building-a-brand","title":"The Art of Building a Brand","description":"\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLeading marketers reveal the secrets of building successful brands Packed in this uniquely innovative book is the wealth of branding experience and expertise of a star cast of marketers representing some leading marketing companies from around the world. These marketing luminaries reveal the secrets behind successful branding from the earliest stages of establishing a brand to keeping the name fresh and launching it internationally: What it takes to build a brand today The brand positioning idea Importance of innovation and differentiation Brand drivers and motivators How storytelling builds brands High-value branding in business-to-business markets New tools for brand building Public relations: tomorrow and dominant brand building discipline How future brands will be built How to build enduring brands. From inside the minds of some of the world and top brand-building visionaries, here are invaluable brand building lessons for every executive, entrepreneur and professional within the marketing world, public relations or advertising industries can apply and profit from. Real-world lessons on branding that you can get anywhere else.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44270292599041,"sku":"2UYHLLGQP-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/81nHts8AYAL._SY425__1.jpg?v=1698139098","url":"https:\/\/bestofusedbooks.com\/products\/the-art-of-building-a-brand","provider":"Best Of Used Books","version":"1.0","type":"link"}