{"product_id":"the-22-immutable-laws-of-branding-1","title":"The 22 Immutable Laws of Branding","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis is the definitive text on branding. The renowned marketing guru and bestselling author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThink Nike, Hoover, Xerox and Kleenex and you’re thinking brands in the biggest and most lucrative sense. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded marketplace. The only question is, how do you do it?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRenowned marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this cut-throat environment, organized in an authoritative yet pithy book that can be read and digested in the course of an airplane journey. Find out:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhy you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging alone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhy a brand in any category should welcome others like it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to own a word in the mind of the consumer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSmart and accessible, these 22 easy-to-read vignettes provide the expert insight you need to build a world-class brand.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276270268673,"sku":"2Q53A5LA9-Used","price":99.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/89_cfdecd60-059c-426a-95e0-198d928c85d9.jpg?v=1653376684","url":"https:\/\/bestofusedbooks.com\/products\/the-22-immutable-laws-of-branding-1","provider":"Best Of Used Books","version":"1.0","type":"link"}