{"product_id":"sway","title":"Sway by Roma Brafman |Ori Brafman (Rare books)","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003ch3 data-end=\"885\" data-start=\"0\"\u003eBook Summary\u003c\/h3\u003e\n\u003cp data-end=\"885\" data-start=\"0\"\u003e\u003cstrong data-end=\"56\" data-start=\"0\"\u003e\u003cem data-end=\"54\" data-start=\"2\"\u003eSway: The Irresistible Pull of Irrational Behavior\u003c\/em\u003e\u003c\/strong\u003e by \u003cstrong data-end=\"75\" data-start=\"60\"\u003eOri Brafman\u003c\/strong\u003e and \u003cstrong data-end=\"102\" data-start=\"80\"\u003eRom (Roma) Brafman\u003c\/strong\u003e explores the hidden psychological forces that lead even smart, rational people to act irrationally. Through engaging stories—such as the pilot who ignored training protocols resulting in disaster, people paying hundreds for worthless items, and leaders trapped by first impressions—the authors unpack cognitive biases like loss aversion, diagnosis bias, and authority bias. Drawing from behavioral economics, social psychology, and organizational behavior, \u003cem data-end=\"566\" data-start=\"560\"\u003eSway\u003c\/em\u003e reveals how emotions and social pressures sway judgments in domains ranging from business and law to relationships and health. It offers entertaining yet thought-provoking case studies that challenge the notion of human rationality and present ways to guard against self-sabotage.\u003c\/p\u003e\n\u003chr data-end=\"890\" data-start=\"887\"\u003e\n\u003ch3 data-end=\"916\" data-start=\"892\"\u003eAbout the Authors\u003c\/h3\u003e\n\u003cp data-end=\"1304\" data-start=\"918\"\u003e\u003cstrong data-end=\"933\" data-start=\"918\"\u003eRom Brafman\u003c\/strong\u003e holds a PhD in psychology and maintains a private practice in Palo Alto, California. He specializes in personality, personal development, and interpersonal dynamics, and has served as a university instructor in related fields. He is the coauthor (with his brother) of several New York Times bestsellers including \u003cem data-end=\"1253\" data-start=\"1247\"\u003eSway\u003c\/em\u003e and \u003cem data-end=\"1265\" data-start=\"1258\"\u003eClick\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp data-end=\"1893\" data-start=\"1306\"\u003e\u003cstrong data-end=\"1321\" data-start=\"1306\"\u003eOri Brafman\u003c\/strong\u003e, born in Israel and raised in Texas, earned a BA in Peace and Conflict Studies from UC Berkeley and an MBA from Stanford's Graduate School of Business. A multiple New York Times bestselling author, he is a Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business. Known for his work on leadership, inclusion, and organizational culture, Ori has advised Fortune 500 companies, U.S. military branches, the Obama White House, NATO, and others. His prior works include \u003cem data-end=\"1830\" data-start=\"1801\"\u003eThe Starfish and the Spider\u003c\/em\u003e and \u003cem data-end=\"1854\" data-start=\"1835\"\u003eRadical Inclusion\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44273738187009,"sku":"2SCNXPNNL-Used","price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/SWAY.jpg?v=1665038594","url":"https:\/\/bestofusedbooks.com\/products\/sway","provider":"Best Of Used Books","version":"1.0","type":"link"}