{"product_id":"start-up-stand-up-1","title":"Start Up, Stand Up by Nandini Vaidyanathan","description":"\u003ch2 data-start=\"44\" data-end=\"87\"\u003eBook Summary\u003c\/h2\u003e\n\u003cp data-start=\"89\" data-end=\"600\"\u003e\u003cem data-start=\"89\" data-end=\"109\"\u003eStart Up, Stand Up\u003c\/em\u003e (October 2016) is a well-structured, practical guide for entrepreneurs who have launched their venture and now aim to scale it into a sustainable, recognizable business. Drawing on over a decade of experience mentoring more than \u003cstrong data-start=\"339\" data-end=\"382\"\u003e2,000 entrepreneurs across 300+ domains\u003c\/strong\u003e, Nandini presents \u003cstrong data-start=\"401\" data-end=\"416\"\u003e20 “sutras”\u003c\/strong\u003e—actionable principles—that take readers from their \u003cstrong data-start=\"468\" data-end=\"493\"\u003efirst paying customer\u003c\/strong\u003e to building a \u003cstrong data-start=\"508\" data-end=\"532\"\u003eloyal user community\u003c\/strong\u003e and creating brand mindshare \u003c\/p\u003e\n\u003cp data-start=\"602\" data-end=\"716\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEach sutra distills distilled insights: choosing customers wisely; designing addictive products; building high-performance culture; leveraging design thinking; finding the right mentor; navigating equity, crowdfunding, and investor relationships; and transitioning from founder to leader. The narrative is enriched with vivid \u003cstrong data-start=\"326\" data-end=\"353\"\u003ereal-world case studies\u003c\/strong\u003e, including failures and successes, misadventures and humility, making the advice highly relatable\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eReaders receive the feel of a direct conversation with the author—spirited, encouraging, and packed with hard-won insight.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"723\" data-end=\"769\"\u003eAbout the Author:\u003c\/h2\u003e\n\u003cp data-start=\"771\" data-end=\"1610\"\u003e\u003cstrong data-start=\"771\" data-end=\"795\"\u003eNandini Vaidyanathan\u003c\/strong\u003e is a seasoned management professional with over 20 years’ experience leading teams in multinational corporations before steppping into entrepreneurial mentorship. She founded \u003cstrong data-start=\"971\" data-end=\"1023\"\u003eCARMa (Creating Access to Resources and Markets)\u003c\/strong\u003e in 2010, and through it, has mentored thousands of startup founders globally. She teaches entrepreneurship at prestigious institutions including IIMs in India and international schools like Princeton and LSE. Nandini has authored the bestseller \u003cem data-start=\"1269\" data-end=\"1281\"\u003eEntrepedia\u003c\/em\u003e (2011) and has received recognition as Business Woman of the Year by Business Goa (2014). A compelling TED speaker, prolific writer, jury member at startup events, and a trusted advisor to emerging entrepreneurs, she is widely respected for making startup scaling accessible and actionable .\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276302184705,"sku":"2Q08WQCCH-Used","price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/StartUp_StandUp.jpg?v=1652522781","url":"https:\/\/bestofusedbooks.com\/products\/start-up-stand-up-1","provider":"Best Of Used Books","version":"1.0","type":"link"}