{"product_id":"stand-out-from-the-crowd","title":"Stand Out from the Crowd (RARE BOOKS)","description":"\u003cspan data-mce-fragment=\"1\"\u003eA company’s identity is far more than just letterhead, logo and business cards.  It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eStand Out from the Crowd\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, marketing expert \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eJay Lipe\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy.  With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eLearn how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e·        Ensure that your customers notice – and remember – your business.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e·        Create power-packed visual elements, such as logos, colors, and images.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e·        Make sure that your corporate identity is used consistently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e·        Craft a selling proposition that moves customers to buy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBy illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44272654156033,"sku":"2TEKHSMBL-Used","price":299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/StandOutfromtheCrowd.jpg?v=1671794266","url":"https:\/\/bestofusedbooks.com\/products\/stand-out-from-the-crowd","provider":"Best Of Used Books","version":"1.0","type":"link"}