{"product_id":"smash-the-funnel-by-eric-keiles-mike-lieberman-rare-books","title":"Smash the Funnel by Eric Keiles |Mike Lieberman [rare books]","description":"\u003ch2 data-section-id=\"zar7a4\" data-start=\"0\" data-end=\"133\"\u003e\u003cspan role=\"text\"\u003eBook Summary:\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"135\" data-end=\"1026\"\u003e\u003cem data-start=\"135\" data-end=\"153\"\u003eSmash the Funnel\u003c\/em\u003e challenges the traditional sales funnel model, arguing that modern buyers no longer move through a simple, linear path from awareness to purchase. Instead, authors Eric Keiles and Mike Lieberman introduce the concept of the \"Cyclonic Buyer Journey,\" a dynamic and interconnected process in which prospects continuously interact with content, peers, reviews, social networks, and brands before making purchasing decisions. The book explains how businesses can adapt their marketing and sales strategies to this new reality by focusing on building trust, creating valuable content, nurturing relationships, and aligning marketing with customer behavior. Through practical frameworks, case studies, and actionable advice, the authors provide a roadmap for generating sustainable, repeatable, and predictable revenue in an increasingly digital and customer-driven marketplace.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1eu0bnb\" data-start=\"1028\" data-end=\"1048\"\u003eAbout the Authors\u003c\/h2\u003e\n\u003cp data-start=\"1050\" data-end=\"1365\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eEric Keiles\u003c\/span\u003e\u003c\/span\u003e is an entrepreneur, business leader, and marketing strategist known for helping companies improve customer acquisition and growth strategies. He has founded and led several successful businesses and is recognized for his expertise in sales, marketing, and business development.\u003c\/p\u003e\n\u003cp data-start=\"1367\" data-end=\"1705\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eMike Lieberman\u003c\/span\u003e\u003c\/span\u003e is an entrepreneur, speaker, and marketing expert best known as the co-founder of a leading inbound marketing agency. He specializes in digital marketing, lead generation, and revenue growth strategies, helping organizations attract, engage, and convert customers through modern marketing techniques.\u003c\/p\u003e\n\u003cp data-start=\"1707\" data-end=\"1892\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eTogether, Keiles and Lieberman draw on their extensive experience in sales and marketing to offer a fresh perspective on how businesses can thrive in today's complex buying environment.\u003c\/p\u003e","brand":"Best Of Used Books","offers":[{"title":"Used","offer_id":49263579595009,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/fenny.jpg?v=1781589596","url":"https:\/\/bestofusedbooks.com\/products\/smash-the-funnel-by-eric-keiles-mike-lieberman-rare-books","provider":"Best Of Used Books","version":"1.0","type":"link"}