{"product_id":"small-message-big-impact","title":"Small message, big impact","description":"\u003cb data-mce-fragment=\"1\"\u003eYou're at the airport, burning time by checking your email. Then you spot the CEO of a company you've wanted to connect with for ages. He's waiting for his flight. Your flight! Should you walk over? What will you say?\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWe've all been there. An opportunity presents itself and you have one chance to share your message. The clock is ticking. And in this age of information overload, no skill is more essential than being able to connect with others quickly, whether in a meeting or in front of thousands of people.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAcclaimed speaker and consultant Terri Sjodin defines an 'elevator speech' as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic - just to intrigue and inspire the listener to want to hear more.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSjodin offers her time-tested strategies and advice, including worksheets, sample elevator speeches, evaluation forms, and much more. This internationally bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhatever your goal, you will learn to craft a fresh, brief, convincing message that generates tangible results.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e'I'm always thinking about how to make the message smaller so the impact will be bigger. Terri Sjodin has codified the science of getting this right'\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Linda Kaplan Thaler, best-selling coauthor of \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Power of Small and Bang!\u003c\/i\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eTerri L. Sjodin\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003eis the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For more than twenty years she has served as a speaker and consultant for Fortune 500 compa­nies, industry associations, academic conferences, CEOs, and members of Congress. She lives in Newport Beach, California.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276616626433,"sku":"2O2R4HNGH-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/SmallMessageBigImpact.jpg?v=1641280505","url":"https:\/\/bestofusedbooks.com\/products\/small-message-big-impact","provider":"Best Of Used Books","version":"1.0","type":"link"}