{"product_id":"small-data-1","title":"Small Data","description":"\u003cp class=\"a-spacing-none a-text-normal\" data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\"\u003eMartin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.\u003cbr\u003e\u003cbr\u003eLindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…\u003cbr\u003e\u003cbr\u003e• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.\u003cbr\u003e• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.\u003cbr\u003e• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.\u003cbr\u003e• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.\u003cbr\u003e• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.\u003cbr\u003e• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43879268974849,"sku":"2TT727AWX-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MartinLindstrom_2d65e4fc-adae-4c50-8993-27f0ca1b7a69.jpg?v=1677663546","url":"https:\/\/bestofusedbooks.com\/products\/small-data-1","provider":"Best Of Used Books","version":"1.0","type":"link"}