{"product_id":"santro-the-car-that-built-a-company","title":"Santro: The Car That Built a Company HARDCOVER [RARE BOOKS]","description":"\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e‘There’s no business like the car business!’\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWithin months of its launch in late 1998, with every well-known global automobile brand jockeying for a foothold in a small-car market almost monopolized by Maruti Udyog Limited, Hyundai Motor India’s debut production, the Santro, emerged as a force to reckon with. The first car to be conceptualized and designed for – and then developed and manufactured in – India, the ‘Sunshine Car’ has, over a period of sixteen years, set the record for the quickest small car brand to go from zero to one million units sold. It achieved profitability for Hyundai at an unprecedented speed and made an impressive global impact as a made-in-India automobile\u003cbr data-mce-fragment=\"1\"\u003ein markets as diverse as Algeria and Zimbabwe, Western Europe and North America.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn Santro: The Car That Built a Company, BVR Subbu, who spearheaded much of the Santro’s success, reveals the hitherto untold story of how this small car made such a big impact. Vivid anecdotes detail the challenges of introducing a new product in a new market, the canny business strategies that were employed to get the better of rival brands, the unforgettable marketing campaigns that made all the difference – and the thrills of the high-stakes power battles and everyday drama that characterize corporate India.\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBy turns revelatory, insightful and delightfully engaging, this is a business story with a difference about a car like no other.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44466184290561,"sku":"2WF6OCTMP-Used","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/S_08788a58-dbd2-4b4c-aa9b-7c7906f4b666.jpg?v=1708346733","url":"https:\/\/bestofusedbooks.com\/products\/santro-the-car-that-built-a-company","provider":"Best Of Used Books","version":"1.0","type":"link"}