{"product_id":"repositioning-marketing-in-an-era-of-competition-change-and-crisis","title":"REPOSITIONING: Marketing in an Era of Competition, Change and Crisis","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe book that completes\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ePositioning\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e. . .\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ePositioning: The Battle for YourMind\u003c\/i\u003e―a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eRepositioning\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eshows you how to adapt, compete―andsucceed―in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies―providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eRepositioning\u003c\/i\u003e,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . .\u003c\/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eBEAT THE COMPETITION:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eChallenge your rivals,differentiate your product, increase your value,and stand out in the crowd.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eCHANGE WITH THE TIMES:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eUse the latesttechnologies, communications, and multimediaresources to connect with your consumers.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cb data-mce-fragment=\"1\"\u003eMANAGE A CRISIS:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eCope with everything fromprofi t losses and rising costs to bad pressand PR nightmares.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003eEven if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why Newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on―andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from―and whatyou can do to make them pick your brand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDrawing from the latest research studies, consumer statistics,and business-News headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the New battle ofthe mind.\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276713554177,"sku":"2F06GRVLU-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/JackTrout_9aa00fed-bf48-4cc8-995f-97f5b10a69e8.jpg?v=1627237553","url":"https:\/\/bestofusedbooks.com\/products\/repositioning-marketing-in-an-era-of-competition-change-and-crisis","provider":"Best Of Used Books","version":"1.0","type":"link"}