{"product_id":"predictably-irrational-2","title":"Predictably Irrational","description":"\u003cspan data-mce-fragment=\"1\"\u003ePredictably Irrational: The Hidden Forces that Shape Our Decisions\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ep\u0026gt; 'Predictably Irrational: The Hidden Forces that Shape Our Decisions’ is a book on human behavior which tries to understand why we humans tend to make certain decisions and behave in certain ways. This book takes into account human reactions across a wide range of situations and tries to decipher the reasons. The main aspect of this book is to find out the process behind decision making. The intriguing language of this book along with the powerful narration makes this book a must have. This book has been written by Dan Ariely and was published by HarperCollins publications in 2010.\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe things we do, buy or experience are all based on the decisions we make. To lead a happy and prosperous life, one must make right decisions, which only happens after one gathers the understanding of how these decisions are made. This book tries to answer this basic question.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe author uses various real life examples that enable the readers to understand that most of our decisions in life tend to be irrational. It consists of 15 well detailed chapters which speak about points like the truth about relativity and the attraction for words like 'zero' and 'free'. The author further states that these 2 words tend to influence our thinking which ultimately affects our decision making rationality.\u003c\/p\u003e\n\u003cb data-mce-fragment=\"1\"\u003eAbout the author\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDan Ariely is an author, teacher and speaker whose TEDx talks have garnered more than 7.8 million views. He focuses on the subject of human behavior. He has completed dual Ph.D.; one in cognitive psychology in the year 1996 from the University of North Carolina which is located at the Chapel Hill and a second doctorate in the subject of business administration from the Duke University. He is currently working as a Professor of Psychology and Behavioral Economics at the Duke University and has co-founded the BEworks venture. His other books include The Honest Truth about Dishonesty and The Upside of Irrationality.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe book, 'Predictably Irrational: The Hidden Forces that Shape Our Decisions’ successfully dissects our decision making process and the science behind it. This book is easily available online for convenient shopping.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eYou can bag this product exclusively from Amazon.in today by following a few easy steps.\u003cbr data-mce-fragment=\"1\"\u003eThe Upside of Irrationality\u003cbr data-mce-fragment=\"1\"\u003ep\u0026gt;Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAmong the topics Dan explores are:\u003cbr data-mce-fragment=\"1\"\u003e• What we think will make us happy and what really makes us happy;\u003cbr data-mce-fragment=\"1\"\u003e• How we learn to love the ones we are with;\u003cbr data-mce-fragment=\"1\"\u003e• Why online dating doesn’t work, and how we can improve on it;\u003cbr data-mce-fragment=\"1\"\u003e• Why learning more about people make us like them less;\u003cbr data-mce-fragment=\"1\"\u003e• Why large bonuses can make CEOs less productive;\u003cbr data-mce-fragment=\"1\"\u003e• How to really motivate people at work;\u003cbr data-mce-fragment=\"1\"\u003e• Why bad directions can help us;\u003cbr data-mce-fragment=\"1\"\u003e• How we fall in love with our ideas;\u003cbr data-mce-fragment=\"1\"\u003e• How we are motivated by revenge; and\u003cbr data-mce-fragment=\"1\"\u003e• What motivates us to cheat.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDrawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking―not just in our financial marketplace, but in the most hidden aspects of our lives.\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44270686830849,"sku":"2U9A95FY9-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/B6.jpg?v=1685430574","url":"https:\/\/bestofusedbooks.com\/products\/predictably-irrational-2","provider":"Best Of Used Books","version":"1.0","type":"link"}