{"product_id":"pop-truth-and-power-at-the-coca-cola-company","title":"The Real Thing: Truth and Power at the Coca-Cola Company by Constance L. Hays (rare books)","description":"\u003ch2 data-start=\"169\" data-end=\"256\"\u003eBook Summary:\u003c\/h2\u003e\n\u003cp data-start=\"258\" data-end=\"595\" class=\"\"\u003e\u003cem data-start=\"258\" data-end=\"274\"\u003eThe Real Thing\u003c\/em\u003e is a compelling corporate biography of The Coca-Cola Company, written by journalist Constance L. Hays. It traces the fascinating story of one of the most iconic and powerful brands in the world, from its invention in the late 19th century to the complex, high-stakes battles of modern corporate life.\u003c\/p\u003e\n\u003cp data-start=\"597\" data-end=\"630\"\u003e\u003cstrong data-start=\"605\" data-end=\"630\"\u003eWhat the Book Covers:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"631\" data-end=\"1229\"\u003e\n\u003cli data-start=\"631\" data-end=\"702\" class=\"\"\u003e\n\u003cp data-start=\"633\" data-end=\"702\" class=\"\"\u003eThe early origins of Coca-Cola as a medicinal tonic in the 1880s.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"703\" data-end=\"816\" class=\"\"\u003e\n\u003cp data-start=\"705\" data-end=\"816\" class=\"\"\u003eHow branding, bottling rights, and clever marketing turned it into a global symbol of American culture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"817\" data-end=\"972\" class=\"\"\u003e\n\u003cp data-start=\"819\" data-end=\"972\" class=\"\"\u003eThe internal politics, executive rivalries, and strategic missteps at the highest levels of the company, especially in the late 20th century.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"973\" data-end=\"1086\" class=\"\"\u003e\n\u003cp data-start=\"975\" data-end=\"1086\" class=\"\"\u003eControversies surrounding Coca-Cola’s business practices, racial tensions, and market manipulation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1087\" data-end=\"1229\" class=\"\"\u003e\n\u003cp data-start=\"1089\" data-end=\"1229\" class=\"\"\u003eThe company's struggle to maintain its identity and dominance amid changing consumer habits, health concerns, and globalization.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1231\" data-end=\"1396\" class=\"\"\u003eHays doesn’t just tell the story of a drink—she tells the story of how power, image, and corporate ambition shaped one of the most recognized names in the world.\u003c\/p\u003e\n\u003ch2 data-start=\"1817\" data-end=\"1868\"\u003eAbout the Author:\u003c\/h2\u003e\n\u003cul data-start=\"1869\" data-end=\"2284\"\u003e\n\u003cli data-start=\"1869\" data-end=\"1962\" class=\"\"\u003e\n\u003cp data-start=\"1871\" data-end=\"1962\" class=\"\"\u003eConstance L. Hays was an investigative journalist who wrote for The New York Times.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1963\" data-end=\"2045\" class=\"\"\u003e\n\u003cp data-start=\"1965\" data-end=\"2045\" class=\"\"\u003eShe specialized in covering business, finance, and corporate ethics.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2046\" data-end=\"2188\" class=\"\"\u003e\n\u003cp data-start=\"2048\" data-end=\"2188\" class=\"\"\u003eKnown for her sharp insight and accessible writing style, she had a talent for turning complex corporate stories into compelling narratives.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2189\" data-end=\"2284\" class=\"\"\u003e\n\u003cp data-start=\"2191\" data-end=\"2284\" class=\"\"\u003eSadly, she passed away in 2005, but \u003cem data-start=\"2227\" data-end=\"2243\"\u003eThe Real Thing\u003c\/em\u003e remains one of her most impactful works.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44274727387393,"sku":"2QZ5ZZ9C1-Used","price":699.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/reaao.jpg?v=1745214216","url":"https:\/\/bestofusedbooks.com\/products\/pop-truth-and-power-at-the-coca-cola-company","provider":"Best Of Used Books","version":"1.0","type":"link"}