{"product_id":"permission-marketing-by-seth-godin-hardcover-rare-books","title":"PERMISSION MARKETING by Seth Godin [Hardcover] [rare books]","description":"\u003ch1\u003eBook Summary\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003ePermission Marketing: Turning Strangers into Friends and Friends into Customers\u003c\/em\u003e\u003c\/strong\u003e is a bestselling marketing book by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSeth Godin\u003c\/span\u003e\u003c\/span\u003e. In this book, Godin argues that traditional advertising often interrupts people and is becoming less effective. Instead, he introduces the concept of \"permission marketing,\" where businesses first gain a customer's consent before sending marketing messages. By building trust and delivering relevant, valuable information over time, companies can develop stronger relationships with customers and increase loyalty. The book explains how marketers can attract attention ethically, create long-term engagement, and turn interested prospects into loyal customers. Its ideas have had a major influence on modern digital marketing, email marketing, and customer relationship management.\u003c\/p\u003e\n\u003ch1\u003eAbout the Author\u003c\/h1\u003e\n\u003cp\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSeth Godin\u003c\/span\u003e\u003c\/span\u003e is an American author, entrepreneur, and marketing expert known for his innovative ideas about business, leadership, and marketing. He has written numerous bestselling books, including \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003ePurple Cow\u003c\/span\u003e\u003c\/span\u003e, \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eTribes\u003c\/span\u003e\u003c\/span\u003e, and \u003cem\u003ePermission Marketing\u003c\/em\u003e. Godin is recognized for promoting customer-focused marketing strategies and for encouraging businesses to build trust, authenticity, and meaningful connections with their audiences. Through his books, speeches, and blog, he has influenced marketers, entrepreneurs, and business leaders around the world.\u003c\/p\u003e","brand":"Best Of Used Books","offers":[{"title":"Used","offer_id":49276679160065,"sku":null,"price":450.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/978-0684856360.jpg?v=1781860616","url":"https:\/\/bestofusedbooks.com\/products\/permission-marketing-by-seth-godin-hardcover-rare-books","provider":"Best Of Used Books","version":"1.0","type":"link"}