{"product_id":"one-click","title":"One Click by Richard L. Brandt","description":"\u003cp\u003e\u003cstrong\u003eBook Summary\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOne Click: Jeff Bezos And The Rise Of Amazon.com provides not only a succinct history of Amazon.com, but also a behind-the-scene view of its founder, Jeff Bezos. Having founded the company in 1995, right at the beginning of the internet age, he was one of the few entrepreneurs who managed to make it big.\u003c\/p\u003e\n\u003cp\u003eThis profound book delves into the life of the extremely driven businessman, one who recognised the true potential of online marketing portal and who had a fully formed vision of Amazon, right from the beginning. According to him, books were only the first step of a laborious process, and the ultimate goal was to branch out into other areas such as music and DVDs, to be supplemented in the future by just about everything in the retail section. And his prophecy proved true.\u003c\/p\u003e\n\u003cp\u003eIn addition to exploring its success, One Click: Jeff Bezos And The Rise Of Amazon.com also looks into how Amazon faced tribulations during the 2000-2001 shake out, yet managed to stay afloat through a combination of dedicated employees and Used luck. In a bold move, Bezos selected a group of engineers dedicated to cloud computing--a concept no one ever considered back in 2002. Additionally, the author narrates the various controversies Bezos was involved in.\u003c\/p\u003e\n\u003cp\u003eExploring the unique combination of business strategy and character traits that drove Amazon to the top of the online retail world, this is an intriguing and meticulously researched book. It was published by Penguin UK in 2012, and is available in paperback.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong data-start=\"705\" data-end=\"745\"\u003eAbout the Author — \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eRichard L. Brandt is an award‑winning technology journalist who spent over two decades covering Silicon Valley, including as a correspondent for \u003cem data-start=\"145\" data-end=\"159\"\u003eBusinessWeek\u003c\/em\u003e, where he earned a National Magazine Award\u003c\/span\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca href=\"https:\/\/www.penguinrandomhouse.com\/authors\/243291\/richard-l-brandt\/?utm_source=chatgpt.com\" rel=\"noopener\" alt=\"https:\/\/www.penguinrandomhouse.com\/authors\/243291\/richard-l-brandt\/?utm_source=chatgpt.com\" class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between absolute\"\u003e\u003cspan class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe is also the author of \u003cem data-start=\"25\" data-end=\"42\"\u003eThe Google Guys\u003c\/em\u003e, a well-regarded look at Google’s founders\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBrandt combines deep research with compelling narrative to profile influential tech figures. He lives in San Francisco, holds degrees in biology, engineering, and journalism, and has interviewed leading innovators like Bill Gates, Steve Jobs, and Jeff Bezos\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":43882852712705,"sku":"2CBH8BSG2-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/OneClick.jpg?v=1627227280","url":"https:\/\/bestofusedbooks.com\/products\/one-click","provider":"Best Of Used Books","version":"1.0","type":"link"}