{"product_id":"matchmakers-the-new-economics-of-multisided-platforms-hardcover","title":"Matchmakers: The New Economics of Multisided Platforms [HARDCOVER]","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eA different kind of matchmaker.\u003c\/b\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eMany of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ematchmakers\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they’re becoming more and more popular—and profitable—due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today’s power brokers.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDon’t let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eMatchmakers\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who’ve consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eMatchmakers\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e—rich with stories from platform winners and losers—is the one book you’ll need in order to navigate this appealing but confusing world.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882749264129,"sku":"2E2H0GU6A-Used","price":250.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/Matchmakers.jpg?v=1627235922","url":"https:\/\/bestofusedbooks.com\/products\/matchmakers-the-new-economics-of-multisided-platforms-hardcover","provider":"Best Of Used Books","version":"1.0","type":"link"}