{"product_id":"marketing-faqs-by-philip-kotler-rare-books","title":"Marketing FAQ'S by Philip Kotler [rare books]","description":"\u003ch1 data-section-id=\"vg4mx7\" data-start=\"0\" data-end=\"34\"\u003e\u003cspan role=\"text\"\u003eBook Summary \u003c\/span\u003e\u003c\/h1\u003e\n\u003cp data-start=\"36\" data-end=\"470\"\u003e\u003cem data-start=\"36\" data-end=\"52\"\u003eMarketing FAQs\u003c\/em\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003ePhilip Kotler\u003c\/span\u003e\u003c\/span\u003e is a question-and-answer style guide that simplifies core marketing concepts for students, professionals, and business managers. The book addresses frequently asked questions about marketing principles, strategies, and real-world applications, covering topics such as market segmentation, branding, positioning, consumer behavior, pricing, distribution, and digital marketing.\u003c\/p\u003e\n\u003cp data-start=\"472\" data-end=\"1051\"\u003eRather than presenting theory in a dense academic format, the book breaks ideas into practical, easy-to-understand explanations. It focuses on how marketing works in modern competitive environments and how businesses can better understand customer needs, create value, and build strong customer relationships. The content reflects both foundational marketing principles and contemporary developments such as globalization and digital transformation. Overall, it serves as a quick-reference learning tool for understanding essential marketing ideas in a simple and structured way.\u003c\/p\u003e\n\u003ch1 data-section-id=\"1crupdz\" data-start=\"1053\" data-end=\"1071\"\u003eAbout the Author\u003c\/h1\u003e\n\u003cp data-start=\"1073\" data-end=\"1461\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003ePhilip Kotler\u003c\/span\u003e\u003c\/span\u003e is an American professor, author, and one of the most influential figures in modern marketing. Often called the “father of modern marketing,” Kotler is a professor emeritus at Northwestern University’s Kellogg School of Management. He has written numerous textbooks and research works that have shaped how marketing is taught and practiced worldwide.\u003c\/p\u003e\n\u003cp data-start=\"1463\" data-end=\"1773\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eHis work focuses on marketing strategy, consumer behavior, social marketing, and how businesses can create long-term value for customers. Kotler’s books and frameworks are widely used in universities and by business leaders globally, making him one of the most recognized authorities in the field of marketing.\u003c\/p\u003e","brand":"Best Of Used Books","offers":[{"title":"Used","offer_id":49245364519169,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/xx_17dadd62-53c1-474f-b881-740f7243c942.jpg?v=1781090509","url":"https:\/\/bestofusedbooks.com\/products\/marketing-faqs-by-philip-kotler-rare-books","provider":"Best Of Used Books","version":"1.0","type":"link"}