{"product_id":"made-in-japan-akio-morita-and-sony-1","title":"Made In Japan by Akio Morita |Sony [Rare books]","description":"\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"ac4df-o1lik4-gy0ega-ssioey\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"0006383424\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"140\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" aria-expanded=\"false\"\u003e\n\u003cp data-end=\"59\" data-start=\"0\"\u003e\u003cstrong data-end=\"59\" data-start=\"0\"\u003eBook Summary – \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"523\" data-start=\"61\"\u003e\u003cem data-end=\"76\" data-start=\"61\"\u003eMade in Japan\u003c\/em\u003e (1986) is the autobiography of \u003cstrong data-end=\"123\" data-start=\"108\"\u003eAkio Morita\u003c\/strong\u003e, co-founder and longtime chairman of Sony Corporation. Co-authored with Edward Reingold and Mitsuko Shimomura, it chronicles Morita’s journey from a physicist in postwar Japan to a global business visionary . \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe narrative moves through nine chapters—from his early life and wartime experiences, through founding Tokyo Tsūshin Kōgyō (later Sony) in 1946, to pioneering breakthroughs like Japan’s first transistor radio, Walkman, and Compact Disc player\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe latter sections shift to essays on Japanese business culture, management principles, quality control, and international trade—giving readers insight into the strategies behind Sony’s transformation of the “Made in Japan” label into a symbol of innovation and excellence\u003c\/span\u003e .\u003c\/p\u003e\n\u003chr data-end=\"528\" data-start=\"525\"\u003e\n\u003cp data-end=\"567\" data-start=\"530\"\u003e\u003cstrong data-end=\"567\" data-start=\"530\"\u003eAbout the Author – \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"967\" data-start=\"569\"\u003e\u003cstrong data-end=\"584\" data-start=\"569\"\u003eAkio Morita\u003c\/strong\u003e (January 26, 1921–October 3, 1999), born into a sake-brewing family in Nagoya, defied expectations by studying physics at Osaka Imperial University instead of inheriting the family business . \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAfter serving in the Imperial Japanese Navy during World War II, he partnered with engineer Masaru Ibuka to found what would become Sony, steering the company through early challenges and landmark products. Morita's global vision led Sony to be the first Japanese firm listed on the NYSE, and he drove the brand's prestige through iconic products like the Walkman that reshaped consumer electronics\u003c\/span\u003e. \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe also championed innovative corporate culture—lifetime employment, job rotation, and egalitarian design principles—earning respect as a thought leader in East-West business relations. Morita's legacy lives on as the architect of Sony’s rise as a global brand and a pioneer who redefined Japanese tech on the world stage\u003c\/span\u003e .\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"globalStoreInfoBullets_feature_div\" data-csa-c-id=\"o9bug4-mnk667-59fpw9-kk50k4\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"0006383424\" data-csa-c-slot-id=\"globalStoreInfoBullets_feature_div\" data-csa-c-content-id=\"globalStoreInfoBullets\" data-csa-c-type=\"widget\" data-feature-name=\"globalStoreInfoBullets\" class=\"celwidget\" id=\"globalStoreInfoBullets_feature_div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"edpIngress_feature_div\" data-csa-c-id=\"u7f7fr-o507xd-oya5a0-gn02hj\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"0006383424\" data-csa-c-slot-id=\"edpIngress_feature_div\" data-csa-c-content-id=\"edpIngress\" data-csa-c-type=\"widget\" data-feature-name=\"edpIngress\" class=\"celwidget\" id=\"edpIngress_feature_div\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"richProductInformation_feature_div\" data-csa-c-id=\"vuy3tr-epmqyi-dl66su-7sc6ha\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"0006383424\" data-csa-c-slot-id=\"richProductInformation_feature_div\" data-csa-c-content-id=\"richProductInformation\" data-csa-c-type=\"widget\" data-feature-name=\"richProductInformation\" class=\"celwidget\" id=\"richProductInformation_feature_div\"\u003e\n\u003cdiv data-cel-widget=\"rich_product_information\" data-csa-c-id=\"4xijr9-2t746o-bve47-ox8j18\" class=\"a-section a-spacing-none celwidget\" id=\"rich_product_information\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44273414373633,"sku":"2SO6NXA81-Used","price":599.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MadeinJapan.jpg?v=1666784119","url":"https:\/\/bestofusedbooks.com\/products\/made-in-japan-akio-morita-and-sony-1","provider":"Best Of Used Books","version":"1.0","type":"link"}