{"product_id":"karma-cola","title":"Karma Cola by Gita Mehta","description":"\u003ch2 data-start=\"131\" data-end=\"171\"\u003e\u003cstrong data-start=\"134\" data-end=\"169\"\u003eBook Summary \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"172\" data-end=\"878\"\u003e\u003cem data-start=\"172\" data-end=\"184\"\u003eKarma Cola\u003c\/em\u003e is a sharp, witty critique of the Western fascination with Indian spirituality during the 1960s and 1970s. Gita Mehta examines how gurus, ashrams, yoga, and mysticism were often commercialized and packaged for Western consumption, turning ancient spiritual traditions into marketable products. Through satire, cultural observation, and personal anecdotes, the book exposes the gap between genuine spiritual practice and its commodified versions. Mehta questions both Western seekers looking for quick enlightenment and Indian spiritual leaders who exploit this demand, making the book a thoughtful commentary on cultural misunderstanding, spiritual tourism, and the commercialization of faith.\u003c\/p\u003e\n\u003chr data-start=\"880\" data-end=\"883\"\u003e\n\u003ch2 data-start=\"885\" data-end=\"929\"\u003e\u003cstrong data-start=\"888\" data-end=\"927\"\u003eAbout the Author \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"930\" data-end=\"1559\"\u003e\u003cstrong data-start=\"930\" data-end=\"944\"\u003eGita Mehta\u003c\/strong\u003e (1943–2023) was an Indian writer, filmmaker, and cultural commentator known for exploring the intersections of Indian tradition and Western modernity. She was the daughter of \u003cstrong data-start=\"1120\" data-end=\"1136\"\u003eBiju Patnaik\u003c\/strong\u003e, a prominent Indian statesman, and was educated in India and the United Kingdom. Mehta wrote both fiction and non-fiction, including \u003cem data-start=\"1270\" data-end=\"1275\"\u003eRaj\u003c\/em\u003e, \u003cem data-start=\"1277\" data-end=\"1292\"\u003eA River Sutra\u003c\/em\u003e, and \u003cem data-start=\"1298\" data-end=\"1318\"\u003eSnakes and Ladders\u003c\/em\u003e. Her writing is admired for its elegance, humor, and critical insight into cultural exchange and identity. \u003cem data-start=\"1426\" data-end=\"1438\"\u003eKarma Cola\u003c\/em\u003e remains one of her most influential works for its bold and perceptive examination of spirituality as a global commodity.\u003c\/p\u003e","brand":"Best Of Used Books","offers":[{"title":"Used","offer_id":44276724760833,"sku":"2E6AJ6PC2-Used","price":99.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/KarmaCola.jpg?v=1627235052","url":"https:\/\/bestofusedbooks.com\/products\/karma-cola","provider":"Best Of Used Books","version":"1.0","type":"link"}