{"product_id":"inventology-how-we-dream-up-things-that-change-the-world","title":"Inventology: How We Dream Up Things That Change the World","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eFind out where great ideas come from.\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003eA businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhy were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality?\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. In\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eInventology\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eKennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up New products and technologies, and conceived solutions to ‘impossible’ problems.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA must-read for anyone who is curious about imagination, design and innovation,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eInventology\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/i\u003ewill inspire and entertain, and will show you how to become more creative.\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276654211329,"sku":"2ICGMSBSY-Used","price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/Inventolog.jpg?v=1634989981","url":"https:\/\/bestofusedbooks.com\/products\/inventology-how-we-dream-up-things-that-change-the-world","provider":"Best Of Used Books","version":"1.0","type":"link"}