{"product_id":"how-we-decide","title":"How We Decide by Jonah Lehrer","description":"\u003ch2\u003eBook Summary\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eJonah Lehrer explores how the brain truly makes decisions—not purely by logic, nor emotion, but through their dynamic interplay. Drawing on neuroscience and real-world stories (from wildfires to poker tables), he illustrates that emotions—especially those driven by the amygdala and dopamine systems—provide vital, often subconscious, “gut signals.” Individuals who've lost emotional processing suffer paralysis over trivial choices, proving emotion’s role in good judgment\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAbout the Author\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003enah Richard Lehrer (b. June 25, 1981) is an American science writer known for blending neuroscience with cultural storytelling. A Columbia-educated neuroscientist and Rhodes Scholar at Oxford, he began his career contributing to \u003cem data-start=\"231\" data-end=\"238\"\u003eWired\u003c\/em\u003e, \u003cem data-start=\"240\" data-end=\"256\"\u003eThe New Yorker\u003c\/em\u003e, \u003cem data-start=\"258\" data-end=\"287\"\u003eThe New York Times Magazine\u003c\/em\u003e, \u003cem data-start=\"289\" data-end=\"297\"\u003eNature\u003c\/em\u003e, and NPR’s \u003cem data-start=\"309\" data-end=\"319\" data-is-last-node=\"\"\u003eRadiolab\u003c\/em\u003e Lehrer authored \u003cem data-start=\"16\" data-end=\"45\"\u003eProust Was a Neuroscientist\u003c\/em\u003e (2007), \u003cem data-start=\"54\" data-end=\"69\"\u003eHow We Decide\u003c\/em\u003e (2009), and \u003cem data-start=\"82\" data-end=\"113\"\u003eImagine: How Creativity Works\u003c\/em\u003e (2012). However, in 2012–13 he was found to have fabricated quotes and reused material improperly; \u003cem data-start=\"213\" data-end=\"228\"\u003eHow We Decide\u003c\/em\u003e and \u003cem data-start=\"233\" data-end=\"242\"\u003eImagine\u003c\/em\u003e were withdrawn by the publisher after internal reviewDespite the controversies, his early work remains praised for engaging prose and clarity, and \u003cem data-start=\"94\" data-end=\"123\"\u003eProust Was a Neuroscientist\u003c\/em\u003e continues in print\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881322348801,"sku":"2R5L55EDD-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/HowWeDecide.jpg?v=1658311164","url":"https:\/\/bestofusedbooks.com\/products\/how-we-decide","provider":"Best Of Used Books","version":"1.0","type":"link"}