{"product_id":"how-to-make-the-most-out-of-every-media-appearance-rare-books","title":"How to Make the Most out of Every Media Appearance [RARE BOOKS]","description":"\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eTips for saying the right things when the cameras are rolling and the reporters are taking notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn today's media-saturated business arena, \"good press\" is vital for everything from proactive public relations to post-disaster damage control. One wrong move, or slip of the tongue, can be fatal. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eHow to Make the Most Out of Every Media Appearance\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e shows anyone how to face the public through the media, and represent his or her business or industry with poise, confidence, and the ability to deliver a positive message without being sidetracked or distracted.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWritten by George Merlis, an Emmy-award-winning network television producer and top media trainer, this situation-specific book is filled with fascinating examples of how to say the right--and wrong--thing. It outlines a step-by-step program for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDefining a message and making it media-friendly\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eUnderstanding what a media outlet is really looking for\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConcisely and accurately delivering a message--and no more\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44270602518785,"sku":"2UFSULFR5-Used","price":799.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/51JRxcUL2WL._SX321_BO1_204_203_200.jpg?v=1689934531","url":"https:\/\/bestofusedbooks.com\/products\/how-to-make-the-most-out-of-every-media-appearance-rare-books","provider":"Best Of Used Books","version":"1.0","type":"link"}