{"product_id":"how-to-fly-a-horse-the-secret-history-of-creation-invention-and-discovery","title":"How To Fly A Horse: The Secret History of Creation, Invention, and Discovery","description":"\u003cspan data-mce-fragment=\"1\"\u003eThere is a myth about how something New comes to be; that geniuses have dramatic moments of insight where great things and thoughts are born whole. Poems are written in dreams. Symphonies are composed complete. Science is accomplished with eureka shrieks. Businesses are built by magic touch.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe myth is wrong. Anyone can create. Necessity is not the mother of invention. We all are.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eHow to Fly a Horse: The Secret History of Creation, Invention and Discovery\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, acclaimed technology pioneer Kevin Ashton takes us behind the scenes of creation to reveal the true process of discovery. From Archimedes to Apple, from Kandinsky to the Coke can, from the Wright brothers - who set out to ‘fly a horse’ - to Woody Allen, he exposes the seemingly unremarkable individuals, gradual steps, multiple failures and countless ordinary and often uncredited acts that led to our most astounding breakthroughs.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAlong the way he explores why innovators meet resistance and how they overcome it, why most organisations stifle creative people, and how the most creative organisations really work.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn a passionate and profound narrative, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eHow to Fly a Horse\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e explodes the myths on how ‘New’ comes to be.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881360359681,"sku":"2R39EN669-Used","price":299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/HowToFly.jpg?v=1657866768","url":"https:\/\/bestofusedbooks.com\/products\/how-to-fly-a-horse-the-secret-history-of-creation-invention-and-discovery","provider":"Best Of Used Books","version":"1.0","type":"link"}