{"product_id":"how-to-advertise-hardcover","title":"How to Advertise [hardcover]","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe classic guide to effective advertising--updated with New chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA comprehensive tool for advertisers, agencies, and students, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eHow to Advertise\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a complete, practical guide to what works in advertising, what doesn't--and why.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe second deals with getting the message out--in TV, magazines, Newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThere are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMore than an advertising guide, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eHow to Advertise\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e shows how to build brands and businesses.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43879185645825,"sku":"2U3MEB4E9-Used","price":599.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/KennethRoman.jpg?v=1681884137","url":"https:\/\/bestofusedbooks.com\/products\/how-to-advertise-hardcover","provider":"Best Of Used Books","version":"1.0","type":"link"}