{"product_id":"how-brands-grow-part2-hardcover","title":"How Brands Grow [PART2] [HARDCOVER]","description":"\u003cp\u003eHow Brands Grow [PART2] [HARDCOVER]\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFollowing the success of international bestseller \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow Brands Grow: what marketer's don't know\u003c\/span\u003e\u003cspan\u003e comes a new book that takes readers further on a journey to smarter, evidence-based marketing.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow Brands Grow Part 2\u003c\/span\u003e\u003cspan\u003e, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.\u003cbr\u003e\u003cbr\u003eRide the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.\u003cbr\u003e\u003cbr\u003eThis book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.\u003cbr\u003e\u003cbr\u003eIf you read and loved How Brands Grow - it's time to move to the next level of marketing. And if you haven't...get ready - This book will change the way you think about marketing forever.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Refurbished","offer_id":44270755283201,"sku":"2U7PGNV29-Refurbished","price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/PART.webp?v=1684478013","url":"https:\/\/bestofusedbooks.com\/products\/how-brands-grow-part2-hardcover","provider":"Best Of Used Books","version":"1.0","type":"link"}