{"product_id":"harvard-business-review-on-marketing","title":"Harvard Business Review on Marketing","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an important management topic. Articles include: Brand Report Card by Kevin Keller; Bringing a Dying Brand Back to Life by Manny Jackson; How to Fight a Price War by Akshay Rao, Mark E. Bergen, and Scott Davis; Contextual Marketing by David Kenny and John Marshall; The Lure of Global Branding by David Aaker and Erich Joachimsthaler; Are the Strategic Stars Aligned for Your Corporate Brand? by Mary Jo Hatch and Majken Schultz; Torment Your Customers (They'll Love It) by Stephen Brown; and Boost Your Marketing ROI with Experimental Design by Eric Almquist and Gordon Wyner.\u003c\/span\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44276799865089,"sku":"27MV1SN2A-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/REW_882a3fd7-9e99-45f2-9f8e-35427fc41aea.jpg?v=1627538807","url":"https:\/\/bestofusedbooks.com\/products\/harvard-business-review-on-marketing","provider":"Best Of Used Books","version":"1.0","type":"link"}