{"product_id":"focus-the-future-of-your-company-depends-on-it-1","title":"Focus [rare books]","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-id=\"umnk9j-dbm2lx-mk3eub-la2s9x\" data-cel-widget=\"bookDescription_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eWhat's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.\u003c\/span\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"140\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-mce-fragment=\"1\"\u003e\n\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"edpIngress_feature_div\" class=\"celwidget\" data-feature-name=\"edpIngress\" data-csa-c-id=\"az0pgz-i3mdat-88s0sp-l7wobn\" data-cel-widget=\"edpIngress_feature_div\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"richProductInformation_feature_div\" class=\"celwidget\" data-feature-name=\"richProductInformation\" data-csa-c-id=\"wcl0hi-nzwzx8-nq4aog-qnedvt\" data-cel-widget=\"richProductInformation_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv id=\"rich_product_information\" class=\"a-section a-spacing-none celwidget\" data-csa-c-id=\"oyl6p4-895npm-csq1d9-g0lar\" data-cel-widget=\"rich_product_information\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44274661720321,"sku":"2R6UZ6J29-Used","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/61usClHiUEL.jpg?v=1658563675","url":"https:\/\/bestofusedbooks.com\/products\/focus-the-future-of-your-company-depends-on-it-1","provider":"Best Of Used Books","version":"1.0","type":"link"}