{"product_id":"focus-hardcover-rare-books","title":"Focus [hardcover] [rare books]","description":"\u003ch3 data-section-id=\"1nj0mim\" data-start=\"0\" data-end=\"60\"\u003e\u003cstrong data-start=\"4\" data-end=\"58\"\u003eSummary of \u003cem data-start=\"17\" data-end=\"56\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eFocus\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"61\" data-end=\"709\"\u003e\u003cem data-start=\"61\" data-end=\"100\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eFocus\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e is a marketing and business strategy book that explains why success in a competitive market depends on specialization rather than diversification. The book argues that companies and brands achieve stronger impact when they “focus” on a single idea, product category, or position in the customer’s mind instead of trying to be everything to everyone. It emphasizes the importance of clear positioning, simplicity, and consistency in branding. Through examples from real businesses, the book shows how lack of focus can weaken a brand, while strong focus helps create recognition, trust, and long-term success.\u003c\/p\u003e\n\u003ch3 data-section-id=\"j9ix6o\" data-start=\"711\" data-end=\"778\"\u003e\u003cstrong data-start=\"715\" data-end=\"776\"\u003eAbout the Author: \u003cem data-start=\"735\" data-end=\"774\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAl Ries\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"779\" data-end=\"1273\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cem data-start=\"779\" data-end=\"818\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAl Ries\u003c\/span\u003e\u003c\/span\u003e\u003c\/em\u003e is an American marketing expert, consultant, and co-author known for his influential ideas on branding and positioning. Along with Jack Trout, he introduced the concept of “positioning” in marketing, which has become a foundational principle in business strategy. Ries has advised many global companies and written several bestselling books on branding, helping businesses understand how to create a clear and powerful identity in the minds of consumers.\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":45257488695553,"sku":"307KH1HQ9-Used","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/iieq.jpg?v=1717496733","url":"https:\/\/bestofusedbooks.com\/products\/focus-hardcover-rare-books","provider":"Best Of Used Books","version":"1.0","type":"link"}