{"product_id":"flip-the-funnel-hardcover","title":"Flip the Funnel [HARDCOVER]","description":"\u003cspan data-mce-fragment=\"1\"\u003eWhy customer retention is the New acquisition\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIf there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eLife After the 30-Second Spot\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eJoin the Conversation,\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eand a leading expert and thought leader on New media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a New customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the \"wrong\" end of the funnel – the mass media or awareness side.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhat we haven't paid enough attention to is the \"right\" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAnd the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to \"flip the funnel\" once and for all. With a reNewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eUsing this New \"flipped funnel\" model, together with a set of New rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy \"influencer marketing\" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003eExplains how to cut your marketing budget AND grow sales!\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eIllustrates practical ways to use existing customers to reach out to New prospects\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eOutlines the authentic role of social media\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eDemonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson \u0026amp; Johnson, Coca-Cola and many, many more\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eWritten by one of the most sought-after consultants, keynote speakers, and thought-leaders on New marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host\/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":39713270071490,"sku":"2CWD6B3K2-Used","price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/FliptheFunnel.jpg?v=1627232776","url":"https:\/\/bestofusedbooks.com\/products\/flip-the-funnel-hardcover","provider":"Best Of Used Books","version":"1.0","type":"link"}