{"product_id":"fans-not-customers","title":"Fans, Not Customers","description":"\u003cdiv aria-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\" data-mce-fragment=\"1\"\u003e\n\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eThe founder of the most innovative bank in America shows how to redefine any industry\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA typical bank closes at 3:00 p.m. and chains the pens to the counters. Commerce stays open evenings and weekends, and gives pens away—21 million of them in 2006. It also gave away 12 million lollipops and 2 million dog biscuits (dogs are welcome!), and its free coin-counting “Penny Arcades” drew 5.6 million users.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCommerce founder Vernon Hill believes the secret to business is “WOW!ing” customers—giving them an experience that exceeds all their expectations. If you can pull that off consistently, you’ll create devoted fans who spread your message by word of mouth. It sounds warm and fuzzy, but WOW!ing customers is a hardheaded strategy that has helped Commerce become one of the fastest-growing brands in the country.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eFans, Not Customers\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e Hill explains how his ideas evolved over three decades of trial and error. He shares his plainspoken thoughts on hiring, training, marketing, expanding, and more. And he shows you how to defy the establishment voices in any field who say, “You can’t do that, it will never work.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHill believes that great companies share three essential traits:\u003cbr data-mce-fragment=\"1\"\u003e•A value added MODEL\u003cbr data-mce-fragment=\"1\"\u003e•A unique and persuasive CULTURE\u003cbr data-mce-fragment=\"1\"\u003e•Fanatical EXECUTION\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAnd that the combination of these ingredients produces \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003efans, not customers\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eFans, Not Customers\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is packed with lessons from the Commerce experience that you can apply to your business. If Vernon Hill and his colleagues could generate super growth in an industry as stodgy as banking, you can do it, too. REVIEW QUOTE “I didn’t find anything not worth reading, in fact ingesting, nary a ‘non-WOW’ in sight. To readers: Enjoy! Learn! Steal! Implement!”\u003cbr data-mce-fragment=\"1\"\u003e—Tom Peters\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44398175224065,"sku":"2W6QORX8H-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/9781781251102-us.jpg?v=1706341150","url":"https:\/\/bestofusedbooks.com\/products\/fans-not-customers","provider":"Best Of Used Books","version":"1.0","type":"link"}