{"product_id":"even-a-geek-can-speak-rare-books","title":"Even a geek can speak [rare books]","description":"\u003cp\u003e\u003cspan\u003eIn today's high-tech world, it's cool to be a geek. But it's not cool to talk like a geek. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eEven a Geek Can Speak\u003c\/span\u003e\u003cspan\u003e shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade.\u003cbr\u003e\u003cbr\u003eFocusing Your Message: One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Result: Listeners said - I'm buying that stock.\u003cbr\u003e\u003cbr\u003eKeeping it Simple: A software consultant steered clear of the technical details when pitching to a CEO and focused on three key points: saving money, security and competitiveness. Result: He won the business.\u003cbr\u003e\u003cbr\u003eTelling Stories: A telecommunications saleswoman spoke to a users' group and illustrated her points with stories, rather than dwelling too much in detail. Result: A jump in new orders.\u003cbr\u003e\u003cbr\u003eNot Looking Like a Geek: An internet executive learned to connect with his audience merely by energizing his voice. Result: He received praise unlike any he'd received before.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Best Of Used Books","offers":[{"title":"Used","offer_id":45373513498881,"sku":"30T7BLH4X-Used","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/6hrg.jpg?v=1720250828","url":"https:\/\/bestofusedbooks.com\/products\/even-a-geek-can-speak-rare-books","provider":"Best Of Used Books","version":"1.0","type":"link"}