{"product_id":"cutting-edge-advertising-how-to-create-the-worlds-best-print-for-brands-in-the-21st-century-rare-books","title":"Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century [RARE BOOKS]","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eA hip but not trendy guide to the many angles involved in the creation of print ads. Addresses how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. Includes advice from a bevy of advertising masters from the US, UK, Asia,\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAitchison's relaxed style of questioning somehow got a lot of major talent to reveal their very secret! Do not trust this man. -- \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNick Cohen Founder, Mad Dogs \u0026amp; Englishman NYC\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eGreat reliving the passion that consumed us all. After reading the book, I wanted to start the adventure all over again. -- \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eRoy Grace Chairman, Grace \u0026amp; Rothschild New York\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eI think this may be the best book on advertising I've read - it's certainly the best book on print advertising. It made me want to start writing ads again - very dangerous. You've captured the essence - congratulations. -- \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eDavid Abbott, London\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eIf you believe in advertising, here is your Bible. -- \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eGuido Heffels, Creative Director of Springer and Jacoby Germany\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eIn all the years I've spent interviewing brilliant advertising men and women, never have I seen so much collected wisdom, experience and insight as I have in this single volume. That it's seen through the eyes of a practicing adman makes it that much more valuable. -- \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eAnthony Vagnoni Editor-at-Large, Advertising Age USA\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eThis book is for the thousands and thousands of thirsty young Turks in our industry who are searching for directions and inspirations in the art of creating great ads. It's a winner! -- \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eIan Batey Group Chairman, Batey Ads Singapore\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eThis is destined to be essential reading for anyone in the business or thinking of getting into it. The book would be inestimably useful to any client who wondered how his money was spent, and wanted to get more bang for his buck. -- \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNeil French Worldwide Creative Director, Ogilvy \u0026amp; Mather\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44435907117313,"sku":"2WAT3YZUP-Used","price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/sjde.jpg?v=1707212151","url":"https:\/\/bestofusedbooks.com\/products\/cutting-edge-advertising-how-to-create-the-worlds-best-print-for-brands-in-the-21st-century-rare-books","provider":"Best Of Used Books","version":"1.0","type":"link"}