{"product_id":"customer-equity-by-robert-c-blattberg-gary-getz-jacquelyn-s-thomas-hardcover-rare-books","title":"Customer Equity by Robert C. Blattberg| Gary Getz| Jacquelyn S. Thomas [Hardcover] [rare books]","description":"\u003ch3\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003e\"Customer Equity: Building and Managing Relationships as Valuable Assets\" by Robert C. Blattberg, Gary Getz, and Jacquelyn S. Thomas provides a comprehensive framework for measuring and managing customer value as a financial asset. The book offers practical tools and strategies for marketers to:\u003cbr\u003e- Measure Customer Value: Calculate the potential profitability of each customer to the company.\u003cbr\u003e- Implement Customer-Centric Strategies: Focus on long-term customer retention, relationship building, and intangible value creation.\u003cbr\u003e- Manage Customer Portfolio: Segment and manage customers across different groups and over time to optimize marketing efforts.\u003cbr\u003e- Balance Acquisition and Retention: Effectively balance customer acquisition and retention strategies.\u003c\/p\u003e\n\u003ch3\u003eAbout the Authors\u003c\/h3\u003e\n\u003cp\u003e- \u003cstrong\u003eRobert C. Blattberg\u003c\/strong\u003e: Professor at Northwestern's Kellogg Graduate School of Management in Chicago.\u003cbr\u003e- \u003cstrong\u003eGary Getz\u003c\/strong\u003e: Co-author of the book, with expertise in marketing and customer equity management.\u003cbr\u003e- \u003cstrong\u003eJacquelyn S. Thomas\u003c\/strong\u003e: Professor at Emory's Goizueta School of Business in Atlanta, with a focus on customer equity and relationship management.¹\u003c\/p\u003e","brand":"Best Of Used Books","offers":[{"title":"Used","offer_id":46300122644737,"sku":"345ZSE9S1-Used","price":999.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/ce_7f239c35-b285-4835-874b-c96cb1bf1fea.jpg?v=1747380878","url":"https:\/\/bestofusedbooks.com\/products\/customer-equity-by-robert-c-blattberg-gary-getz-jacquelyn-s-thomas-hardcover-rare-books","provider":"Best Of Used Books","version":"1.0","type":"link"}