{"product_id":"consumer-india-inside-the-indian-mind-and-wallet","title":"Consumer India: Inside the Indian Mind and Wallet","description":"\u003cspan data-mce-fragment=\"1\"\u003eA richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eAdam Morgan\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFounder\u003cbr data-mce-fragment=\"1\"\u003eeatbigfish\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAmong the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eRanjan Kapur\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCountry Manager – India\u003cbr data-mce-fragment=\"1\"\u003eWPP\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIndia in many ways is a \"Nation of Nations.\" So much heterogeneity and hence complexity in understanding consumers and consumerism. Dheeraj has done a commendable job in peeling off the layers from the onion—creating frameworks and providing very relatable examples to understand the culture. For instance, Dheeraj has used Bollywood as an effective mirror to portray societal changes. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eConsumer India\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a must-read for those who want to understand the cultural evolution of India with its nuances.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eRajesh Jejurikar\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eChief Executive - Automotive Division\u003cbr data-mce-fragment=\"1\"\u003eMahindra \u0026amp; Mahindra Ltd.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA labor of love. For years, I have marveled at how Dheeraj's inquisitive brain continuously churns away to make meaning of everything he observes. His writing simultaneously reflects him as a \"\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003esutradaar\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\" telling the captivating story of a changing India, even as it does so with the unbiased and expert credentials of the \"\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003ecomputerji\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\" he describes here. Dheeraj insightfully marries the rapid changes he chronicles with the assimilative fabric of India; where \"and\" trumps \"or.\" Against the cliché \"change is the only constant,\" he underlines that in India, change works \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003ewith\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e the constant. Enjoy the ride on Dheeraj's time machine!\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003ePrasad Narasimhan\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eManaging Partner, Asia\u003cbr data-mce-fragment=\"1\"\u003eBrandgym\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881385558273,"sku":"2R0UI7BPD-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/ConsumerIndiaInsidetheIndianMindandWallet.jpg?v=1657627630","url":"https:\/\/bestofusedbooks.com\/products\/consumer-india-inside-the-indian-mind-and-wallet","provider":"Best Of Used Books","version":"1.0","type":"link"}