{"product_id":"brand-success-how-the-worlds-top-100-brands-thrive-and-survive","title":"Brand Success: How the World's Top 100 Brands Thrive and Survive","description":"\u003cspan data-mce-fragment=\"1\"\u003eBrand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eBrand Success\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e applies a range of criteria including financial success, longevity, technological advancement, New product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWith comment from brand managers, psychologists, academics and other experts, \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eBrand Success\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44272782934273,"sku":"2TAD5VTOH-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/BrandSuccess.jpg?v=1670673753","url":"https:\/\/bestofusedbooks.com\/products\/brand-success-how-the-worlds-top-100-brands-thrive-and-survive","provider":"Best Of Used Books","version":"1.0","type":"link"}