{"product_id":"brand-serve-by-jagdeep-kapoor","title":"Brand Serve by Jagdeep Kapoor","description":"\u003ch2 data-start=\"159\" data-end=\"178\"\u003eBook Summary\u003c\/h2\u003e\n\u003cp data-start=\"180\" data-end=\"336\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIn \u003cem data-start=\"3\" data-end=\"16\"\u003eBrand Serve\u003c\/em\u003e, Kapoor introduces 31 actionable \"prescriptions\" designed to enhance customer service and, by extension, brand loyalty.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThese prescriptions cover a wide range of topics, from basic etiquette and responsiveness to creating memorable customer experiences.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe book is structured around the concept of transforming customer interactions into opportunities for brand reinforcement, encapsulated in the idea of moving from \"Please\" to \"Thank You.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"338\" data-end=\"536\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eOne of the key themes is the distinction between companies that proactively \"Peg a Service\" and those that make customers \"Beg a Service.\"\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eKapoor illustrates this with real-world examples, such as customers having to repeatedly remind companies for basic services, which reflects poorly on the brand's image.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe emphasizes that consistent, high-quality service is essential for building long-term customer relationships and brand equity.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"338\" data-end=\"536\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAbout the Author\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong\u003eJagdeep Kapoor \u003c\/strong\u003eis a prominent figure in Indian brand management. He is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd., a leading strategic marketing consultancy. Kapoor has authored several bestsellers on branding and marketing, including \u003cem data-start=\"77\" data-end=\"95\"\u003e24 Brand Mantras\u003c\/em\u003e, \u003cem data-start=\"97\" data-end=\"117\"\u003e27 Brand Practices\u003c\/em\u003e, and \u003cem data-start=\"123\" data-end=\"137\"\u003eBrand Switch\u003c\/em\u003e. He is also a visiting faculty member at Jamnalal Bajaj Institute of Management Studies and has contributed over 1,000 articles to various publications.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best Of Used Books","offers":[{"title":"Used","offer_id":46390856810753,"sku":"34I0KUMF5-Used","price":99.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/1_c04022a4-7890-4a11-a11e-fab606d65af9.jpg?v=1749726003","url":"https:\/\/bestofusedbooks.com\/products\/brand-serve-by-jagdeep-kapoor","provider":"Best Of Used Books","version":"1.0","type":"link"}