{"product_id":"beyond-the-idea-hardcover","title":"Beyond the Idea [Hardcover]","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eNew York Times\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e bestselling authors of \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eReverse Innovation\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eHow Stella Saved the Farm\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e distill more than a decade of exclusive research into one short, powerful, action-oriented book.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eCompanies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eVijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBeyond the Idea\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBy offering specific action steps, \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBeyond the Idea\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e extends the elegant conceptual insights from \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eHow Stella Saved the Farm\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Govindarajan and Trimble's parable. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBeyond the Idea\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e shows exactly how to:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e- Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e- Manage any innovation initiative as a \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003edisciplined experiment.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e- Implement three distinct models for moving from ideas to action.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBeyond the Idea\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.\u003c\/span\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44772380311809,"sku":"2XM2CJQIP-Used","price":299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/brouynd.jpg?v=1712292459","url":"https:\/\/bestofusedbooks.com\/products\/beyond-the-idea-hardcover","provider":"Best Of Used Books","version":"1.0","type":"link"}