{"product_id":"a-billion-dreams-decoding-flipkart-s-growth-story-by-varadharaju-janardhanan-m-h-bala-subrahmanya","title":"A Billion Dreams: Decoding Flipkart’s Growth Story by Varadharaju Janardhanan |M.H. Bala Subrahmanya","description":"\u003ch2 data-section-id=\"ns9e5e\" data-start=\"0\" data-end=\"70\"\u003e\u003cspan role=\"text\"\u003eBook Summary\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"71\" data-end=\"503\"\u003e\u003cem data-start=\"71\" data-end=\"89\"\u003eA Billion Dreams\u003c\/em\u003e by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVaradharaju Janardhanan\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eM H Bala Subrahmanya\u003c\/span\u003e\u003c\/span\u003e is a detailed account of the rise of \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eFlipkart\u003c\/span\u003e\u003c\/span\u003e, one of India’s most successful e-commerce platforms. The book traces Flipkart’s journey from a small startup founded by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eSachin Bansal\u003c\/span\u003e\u003c\/span\u003e and \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eBinny Bansal\u003c\/span\u003e\u003c\/span\u003e to becoming a major player in India’s digital economy.\u003c\/p\u003e\n\u003cp data-start=\"505\" data-end=\"1126\"\u003eIt explores the challenges the company faced, including logistics, competition (especially from \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAmazon\u003c\/span\u003e\u003c\/span\u003e), funding pressures, and the complexities of operating in the Indian market. The authors analyze Flipkart’s innovative strategies, such as cash-on-delivery and customer-centric policies, which helped it scale rapidly. The book also discusses the landmark acquisition of Flipkart by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eWalmart\u003c\/span\u003e\u003c\/span\u003e, highlighting its significance in India’s startup ecosystem. Overall, it provides insights into entrepreneurship, innovation, and the evolution of e-commerce in India.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1t8qw5x\" data-start=\"1133\" data-end=\"1158\"\u003eAbout the Authors\u003c\/h2\u003e\n\u003cp data-start=\"1159\" data-end=\"1400\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eVaradharaju Janardhanan\u003c\/span\u003e\u003c\/span\u003e is an Indian journalist and writer known for his work in business and technology reporting. His experience in covering startups and corporate developments brings depth and real-world insight to the book.\u003c\/p\u003e\n\u003cp data-start=\"1402\" data-end=\"1744\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eM H Bala Subrahmanya\u003c\/span\u003e\u003c\/span\u003e is a respected academic and professor specializing in entrepreneurship and small business development. His research-driven perspective adds analytical depth to the narrative. Together, the authors combine storytelling with academic insight to present a comprehensive view of Flipkart’s growth and impact.\u003c\/p\u003e","brand":"Best Of Used Books","offers":[{"title":"Used","offer_id":48346516128001,"sku":null,"price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/bd_8dc7d0c8-99cd-4fe2-b10b-b62e780e380f.jpg?v=1775118622","url":"https:\/\/bestofusedbooks.com\/products\/a-billion-dreams-decoding-flipkart-s-growth-story-by-varadharaju-janardhanan-m-h-bala-subrahmanya","provider":"Best Of Used Books","version":"1.0","type":"link"}