{"title":"MARKETING","description":"","products":[{"product_id":"talk-the-talk-बातों-बातों-में","title":"Talk The Talk (बातों बातों में)","description":"इस पुस्तक में दिए गए प्रभावशाली कथन एवं वाक्यांश हमारे व्यवसाय में वर्षों से उपयोग किये जा रहे हैं तथा समय की कसौटी पर खरे उतरे हैं। आपने मल्टी लेवल मार्केटिंग उद्योग जगत के सफल वक्ताओं को इन प्रेरक कथनों का उपयोग करते हुए बार-बार सुना होगा, जो इस बात का प्रमाण है कि ये कथन वास्तव में उपयोगी हैं। \u003cbr data-mce-fragment=\"1\"\u003eइस पुस्तक में दी गई जानकारी आपको:\u003cbr data-mce-fragment=\"1\"\u003e१. लोगों द्वारा की जा रही आपत्तियों का समाधान करने में मदद करेगी। \u003cbr data-mce-fragment=\"1\"\u003e२. नए लोगो से संपर्क स्थापित करना सिखाएगी। \u003cbr data-mce-fragment=\"1\"\u003e३. सही रुझान वाले उपभोक्ताओं की पहचान करना सिखाएगी। \u003cbr data-mce-fragment=\"1\"\u003e४. आपकी टीम के लोगों तक सही जानकारी पहुँचा कर आप सभी की सफलता सुनिश्चित करेगी। \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eजिस जानकारी के उपयोग के चलते हम डायमण्ड बने, आज आप वह सारी जानकारी इस पुस्तक के माध्यम से तुरंत और आसानी से प्राप्त कर सकते हैं ! याद रखें..डायमण्ड बनना आसान है, यदि आप बातों बातों में काम की बात करना सीख जाते हैं।","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44276864024833,"sku":"2437EL3UQ-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/TalkTheTalk_7c512ae2-f17e-4f8a-a8bd-c54722df804d.jpg?v=1627238671"},{"product_id":"the-parable-of-pipeline-hindi","title":"The Parable of Pipeline (Hindi)","description":"\u003ch1 class=\"a-spacing-none a-text-normal\" data-mce-fragment=\"1\"\u003e\n\u003cspan id=\"productTitle\" class=\"a-size-extra-large\" data-mce-fragment=\"1\"\u003eThe Parable of Pipeline \u003c\/span\u003e \u003cspan id=\"productSubtitle\" class=\"a-size-large a-color-secondary\" data-mce-fragment=\"1\"\u003e (Hindi)\u003c\/span\u003e\n\u003c\/h1\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":43883113742593,"sku":"2437G9I9U-Used","price":195.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/TheParableofPipeline_Hindi.jpg?v=1627241996"},{"product_id":"questions-are-the-answers","title":"Questions Are the Answers","description":"\u003cp data-mce-fragment=\"1\"\u003eWhat can be the route to advance without proper networking? Networking is the most essential key and sometimes the only key when it comes to handling any kind of task.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWhat the book offers you:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe book, ‘Questions are the Answers’ is a book that can guide you effectively on how to become an extremely skilled networker; that too in a very short period of time. All the significances of the field are brought to notice by the author, Allan Pease. The author is a firm believer that no individual is born with the skills of networking. In fact, he believes that networking is an art and science which contains specific patterns which can be mastered only with time and practice.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book, ‘Questions are the Answers’ acquaints the reader with innumerable techniques that can train the reader with the details of how one should interact with others in order to expand and improve their networking quotient. The strategies that the author, Allan Pease, offers are well tested and have been tried by multiple experts over the years. These strategies will also help the readers to attain financial security.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWho can use the book?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe book is ideally a guide for those who want to learn the skill of networking and are in the field of network marketing. However, even those who are New to this concept, can get Used knowledge regarding the field. The book is highly efficient for people who want to reach higher levels of networking.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eAbout the Author:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe author, Allan Pease, holds expert knowledge on the subject of body language. The author, apart from writing also conducts various seminars in different countries on the subject of human communication. His other books like ‘Body Language’ and ‘Why Men Don’t Listen and Women Can’t Read Maps, ’ have been successful to sell over 4 million and 3 million copies all over the world respectively.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book is easily available online for convenient shopping. Get this book from Amazon.in today with the simple click of a button.\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44276857635073,"sku":"2541OK1J6-Used","price":99.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/all.jpg?v=1700465544"},{"product_id":"differentiate-or-die","title":"Differentiate or Die [HARDCOVER]","description":"\u003cspan data-mce-fragment=\"1\"\u003eA Newly revised and expanded edition of the revolutionary business classic, \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eDifferentiate or Die, Second Edition\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes New case studies, New research, and updated examples from around the world.\u003c\/span\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":43883087134977,"sku":"25N1PS0XU-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/DifferentiateorDie.png?v=1627231615"},{"product_id":"marketing-as-strategy-hardbound","title":"Marketing as strategy (hardcover)","description":"\u003cspan data-mce-fragment=\"1\"\u003eThis is a wake-up call for marketers on what CEOs want and how to deliver it. CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization. This book challenges marketers to change their role from tactical implementers of traditional marketing functions-like advertising and promotion-to strategic coordinators of organization-wide, transformational initiatives aimed at profitably delivering value to customers. Kumar outlines seven strategy-focUsed, cross-functional, and bottom-line oriented initiatives that can put marketing back on the CEO's agenda and elevates its role in shaping the destiny of the firm.\u003c\/span\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44276844593409,"sku":"25OG2ZGLE-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MarketingasStrategy.jpg?v=1627235814"},{"product_id":"its-not-how-good-you-are-its-how-good-you-want-to-be","title":"It's not how good you are, it's how good you want to be by Paul Arden","description":"\u003cp data-start=\"0\" data-end=\"1031\"\u003e\u003cstrong data-start=\"0\" data-end=\"91\"\u003eBook Summary –\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"1031\"\u003e\u003cstrong data-start=\"0\" data-end=\"91\"\u003e \u003c\/strong\u003e\u003cem data-start=\"94\" data-end=\"151\"\u003eIt’s Not How Good You Are, It’s How Good You Want to Be\u003c\/em\u003e by \u003cstrong data-start=\"155\" data-end=\"169\"\u003ePaul Arden\u003c\/strong\u003e is a short yet powerful guide to achieving success through creativity, confidence, and ambition. Drawing on his experience in the advertising industry, Arden shares practical insights and bold advice on how to think differently, take risks, and turn limitations into opportunities. The book challenges conventional ideas about success, emphasizing that talent alone isn’t enough—what truly matters is determination, imagination, and the desire to improve. Through witty aphorisms, visual illustrations, and real-life examples, Arden encourages readers to embrace failure as a stepping stone to greatness and to cultivate a mindset that seeks possibilities rather than obstacles. Written in a sharp and engaging style, the book serves as both a motivational manifesto and a creative handbook for anyone striving to excel in their personal or professional life.\u003c\/p\u003e\n\u003cp data-start=\"1033\" data-end=\"1957\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1033\" data-end=\"1067\"\u003eAbout the Author – \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1033\" data-end=\"1957\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1070\" data-end=\"1084\"\u003ePaul Arden\u003c\/strong\u003e (1940–2008) was a renowned British advertising executive, author, and creative visionary best known for his work at \u003cstrong data-start=\"1201\" data-end=\"1222\"\u003eSaatchi \u0026amp; Saatchi\u003c\/strong\u003e, one of the world’s leading advertising agencies. During his tenure as Executive Creative Director, he was responsible for some of the most iconic ad campaigns of the 1980s and 1990s, working with major brands such as \u003cstrong data-start=\"1441\" data-end=\"1482\"\u003eBritish Airways, Silk Cut, and Toyota\u003c\/strong\u003e. Arden was celebrated for his unconventional approach to creativity and his ability to inspire others to think beyond limitations. After leaving advertising, he pursued writing and photography, producing several bestsellers including \u003cem data-start=\"1717\" data-end=\"1757\"\u003eWhatever You Think, Think the Opposite\u003c\/em\u003e and \u003cem data-start=\"1762\" data-end=\"1792\"\u003eGod Explained in a Taxi Ride\u003c\/em\u003e. His books continue to influence creative professionals worldwide, blending wisdom, humor, and visual storytelling to encourage bold thinking and fearless ambition.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276840857857,"sku":"25SI8VIRM-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/It_sNotHowGoodYouAre_It_sHowGoodYouWanttoBe.jpg?v=1627235112"},{"product_id":"harvard-business-review-on-customer-relationship-management","title":"Harvard business review on customer relationship management","description":"\u003cp\u003eThis collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service? Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":43883038179585,"sku":"26QWZQI0Y-Used","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/HarvardBusinessReviewonCustomerRelationshipManagement.jpg?v=1627233743"},{"product_id":"copycat-marketing","title":"Copycat marketing 101 by Burke Hedges","description":"\u003cp data-start=\"0\" data-end=\"59\"\u003e\u003cstrong data-start=\"0\" data-end=\"59\"\u003eBook Summary – \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"61\" data-end=\"806\"\u003e\u003cem data-start=\"61\" data-end=\"119\"\u003eCopycat Marketing 101: How to Copycat Your Way to Wealth\u003c\/em\u003e is a concise, motivational guide that introduces the concept of leveraging duplication to achieve success in network marketing. Burke Hedges argues that traditional methods of building wealth—such as trading time for money in a job—limit one’s potential, whereas network marketing allows for time and income leverage by teaching others to duplicate a simple, proven system. The book uses the analogy of the franchise model and emphasizes that wealth and freedom come not from working harder, but from teaching others to \"copycat\" successful systems. It's designed to be easy to read and share, making it popular among network marketers looking to inspire team growth and mindset shifts.\u003c\/p\u003e\n\u003cp data-start=\"808\" data-end=\"844\"\u003e\u003cstrong data-start=\"808\" data-end=\"844\"\u003eAbout the Author – \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"846\" data-end=\"1459\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBurke Hedges is an American author, speaker, and entrepreneur known for his books on personal development and network marketing. He gained recognition in the industry through his engaging writing style and straightforward approach to wealth-building and business success. Drawing from personal experience and years in the network marketing field, Hedges has written several motivational books, including \u003cem data-start=\"1250\" data-end=\"1261\"\u003eYou, Inc.\u003c\/em\u003e, \u003cem data-start=\"1263\" data-end=\"1288\"\u003eParable of the Pipeline\u003c\/em\u003e, and \u003cem data-start=\"1294\" data-end=\"1317\"\u003eCopycat Marketing 101\u003c\/em\u003e. His works focus on empowering individuals to take control of their financial futures through education, leverage, and system-based thinking.\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44276826308865,"sku":"272OA8DKY-Used","price":99.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/BURKEHEDGES_8f33e947-6fdd-4db6-9bd8-97afb92bed40.jpg?v=1627228225"},{"product_id":"sales-mind-48-tools-to-help-you-sell-hardcover","title":"Sales Mind: 48 Tools to Help You Sell Hardcover","description":"\u003cspan data-mce-fragment=\"1\"\u003eSelling is tough. Salespeople today face multiple challenges: mass competition, the race against technology, buyers blind to outdated techniques, to name but a few. It's clear that selling has evolved - and salespeople have to change too. Smart sellers need to take a psychological step up: the winners will be the ones with a finely tuned sales mind. A sales mind uses an innate range of mental skills which are at everyone's disposal: the ability to see, to think and to improve. Drawing on the wisdom of psychology, philosophy and cultural history, Sales Mind looks at how best to develop, master and use these critical skills. Author Helen Kensett has Used her lifelong sales experience to develop forty-eight visually-led sales tools to take you through the essential stages of great selling and to help develop the skills and techniques needed to close a sale. Starting with getting into the right frame of mind, through identifying and understanding a buyer's goals to practicalities such as writing a killer email subject line or creating an engaging story, each of the visuals is a practical tool designed to make you think again and take a fresh look at any situation where you need to make a pitch.\u003c\/span\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":43882927948033,"sku":"2BG3T1J9E-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/SalesMind48ToolstoHelpYouSellHardcover.jpg?v=1627237931"},{"product_id":"marketing-warfare","title":"Marketing Warfare by Al Ries |Jack Trout [rare books]","description":"\u003ch3 data-start=\"159\" data-end=\"178\" class=\"\"\u003eBook Summary\u003c\/h3\u003e\n\u003cp\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMarketing Warfare by Al Ries and Jack Trout is a seminal work in the field of marketing strategy, first published in 1986.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBuilding upon their earlier work, \u003cem data-start=\"34\" data-end=\"73\"\u003ePositioning: The Battle for Your Mind\u003c\/em\u003e, this book introduces the concept of marketing as a battlefield, where companies must employ military strategies to achieve market dominance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"180\" data-end=\"296\" class=\"\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eRies and Trout argue that marketing is fundamentally a competitive struggle, akin to warfare, where success depends on strategic positioning, understanding the competitive landscape, and executing well-planned tactics.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThey identify four primary types of marketing warfare strategies:\u003c\/span\u003e\u003c\/p\u003e\n\u003col data-start=\"298\" data-end=\"879\"\u003e\n\u003cli data-start=\"298\" data-end=\"442\" class=\"\"\u003e\n\u003cp data-start=\"301\" data-end=\"442\" class=\"\"\u003eDefensive Warfare: \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEmployed by market leaders to protect their territory.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis involves reinforcing brand strength, blocking competitors' moves, and maintaining customer loyalty.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"444\" data-end=\"588\" class=\"\"\u003e\n\u003cp data-start=\"447\" data-end=\"588\" class=\"\"\u003eOffensive Warfare: \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eUsed by challengers aiming to unseat the leader.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis strategy focuses on attacking the leader's weaknesses, such as areas where they are complacent or vulnerable.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"590\" data-end=\"733\" class=\"\"\u003e\n\u003cp data-start=\"593\" data-end=\"733\" class=\"\"\u003eFlanking Warfare: \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAdopted by smaller companies to exploit gaps in the market that are overlooked by larger competitors.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis involves targeting niche segments with tailored offerings.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"735\" data-end=\"879\" class=\"\"\u003e\n\u003cp data-start=\"738\" data-end=\"879\" class=\"\"\u003eGuerrilla Warfare: \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eUtilized by small or local businesses that cannot compete head-to-head with larger firms.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThis strategy relies on agility, innovation, and unconventional tactics to gain market share.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"881\" data-end=\"959\" class=\"\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThe authors emphasize that understanding the nature of competition and selecting the appropriate strategy is crucial for success in the marketplace.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"966\" data-end=\"990\" class=\"\"\u003eAbout the Authors\u003c\/h3\u003e\n\u003cp data-start=\"992\" data-end=\"1122\" class=\"\"\u003e\u003cstrong data-start=\"992\" data-end=\"1003\"\u003eAl Ries\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eis a renowned marketing strategist and author, best known for co-authoring \u003cem data-start=\"75\" data-end=\"88\"\u003ePositioning\u003c\/em\u003e and \u003cem data-start=\"93\" data-end=\"112\"\u003eMarketing Warfare\u003c\/em\u003e.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHe has been a prominent figure in the field of marketing, contributing significantly to the development of marketing strategies that focus on brand positioning and competitive advantage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1124\" data-end=\"1257\" class=\"\"\u003e\u003cstrong data-start=\"1124\" data-end=\"1138\"\u003eJack Trout\u003c\/strong\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ewas a marketing consultant and author, recognized for his work on positioning and marketing strategy.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAlong with Ries, he co-authored several influential books that have shaped modern marketing practices.\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44276788887809,"sku":"2BGZKO8G2-Used","price":599.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MarketingWarfare.jpg?v=1627227047"},{"product_id":"marketing-management-a-finance-emphasis","title":"Marketing Management: A Finance Emphasis","description":"\u003cspan data-mce-fragment=\"1\"\u003eMarketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.\u003c\/span\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":43882893115649,"sku":"2BROI7JK2-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MarketingManagement.jpg?v=1627227041"},{"product_id":"enterprise-architecture-as-strategy-creating-a-foundation-for-business-execution-hardcover","title":"Enterprise Architecture as Strategy: Creating a Foundation for Business Execution Hardcover","description":"\u003cp\u003eEnterprise architecture defines a firm's needs for standardized tasks, job roles, systems, infrastructure, and data in core business processes. Thus, it helps a company to articulate how it will compete in a digital economy and it guides managers' daily decisions to realize their vision of success. This book clearly explains enterprise architecture's vital role in enabling or constraining the execution of business strategy. The book provides clear frameworks, thoughtful case examples, and a proven-effective structured process for designing and implementing effective enterprise architectures.\u003c\/p\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44276732166401,"sku":"2DHJKN3CY-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/EnterpriseArchitectureasStrategyCreatingaFoundationforBusinessExecutionHardcover.jpg?v=1627232379"},{"product_id":"brand-sense-sensory-secrets-behind-the-stuff-we-buy","title":"Brand Sense: Sensory Secrets Behind the Stuff We Buy","description":"\u003cspan data-mce-fragment=\"1\"\u003eThat gratifying New car smell is actually a manufactured \"New car\" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a New frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn this fully updated New edition of \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eBrand Sense\u003c\/i\u003e\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e, \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eMartin Lindstrom\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. With a foreword from \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003ePhilip Kotler\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e, this groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCompanies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this New direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way.\u003c\/span\u003e","brand":"Best of Used books","offers":[{"title":"Used","offer_id":44276730790145,"sku":"2DO2IV45E-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/BrandSen.jpg?v=1627230457"},{"product_id":"the-new-rules-of-marketing-and-pr","title":"The New Rules of Marketing and PR","description":"\u003cspan\u003eThe international bestseller now in a New edition\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWhen it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe New Rules of Marketing and PR is an international bestseller with more than 375, 000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time at a fraction of the cost of traditional advertising.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe Internet continues to change the way people communicate and interact with each other and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs or more, your product or service is bound to get lost in the ether. In the New Rules of Marketing and PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eServes as the ideal resource for entrepreneurs, business owners, marketers, PR professionals and non-profit managers\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOffers a wealth of compelling case studies and real-world examples\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIncludes information on New platforms including Facebook Live and Snapchat\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eShows both small and large organizations how to best use Web-based communication\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFinally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882737074433,"sku":"2E6BTI1FM-Used","price":599.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/TheNewRulesofMarketingandPR.jpg?v=1627241866"},{"product_id":"big-brands-big-trouble-lessons-learned-the-hard-way","title":"Big Brands Big Trouble: Lessons Learned the Hard Way (RARE BOOKS)","description":"\u003cspan data-mce-fragment=\"1\"\u003eOne of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT\u0026amp;T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of New competition? In this important predecessor to the classic Differentiate or Die, \"the king of positioning,\" Jack Trout answers that question with a resounding \"No!\" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Refurbished","offer_id":43882736812289,"sku":"2E6C0NSN6-Refurbished","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/BigBrandsBigTrouble.jpg?v=1627230108"},{"product_id":"all-marketers-tell-stories-the-underground-classic-that-explains-how-marketing-really-works-and-why-authenticity-is-the-best-marketing-of-all","title":"All Marketers Tell Stories by Seth Godin","description":"\u003cdiv class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex overflow-hidden\"\u003e\n\u003cdiv class=\"relative h-full\"\u003e\n\u003cdiv class=\"flex h-full flex-col overflow-y-auto thread-xl:pt-(--header-height) [scrollbar-gutter:stable_both-edges]\"\u003e\n\u003cdiv class=\"flex flex-col text-sm thread-xl:pt-header-height pb-25\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6920106d-89e0-8320-991d-11f73afa1d31-11\" data-testid=\"conversation-turn-60\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"5d6d5d8a-5b51-41c6-9df8-232f70cd64c8\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"837\"\u003e\u003cstrong data-start=\"0\" data-end=\"61\"\u003eBook Summary – \u003c\/strong\u003e\u003cbr data-start=\"61\" data-end=\"64\"\u003e\u003cem data-start=\"64\" data-end=\"92\"\u003eAll Marketers Tell Stories\u003c\/em\u003e explores how powerful storytelling drives successful marketing. Seth Godin argues that people don’t buy products—they buy the stories they believe about those products. These stories work when they are authentic, consistent, and aligned with what customers already want to believe. Using real-world examples from brands like Apple, Fiji Water, and wine producers, Godin shows how marketers create “worldviews” that resonate emotionally with consumers. He explains why authenticity matters, how perceptions become reality, and why great marketing is about telling a story that customers embrace and share. The book uncovers the psychology behind consumer behaviour and teaches that marketing succeeds when it promises meaning, not just features.\u003c\/p\u003e\n\u003cp data-start=\"839\" data-end=\"1563\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"839\" data-end=\"872\"\u003eAbout the Author – \u003c\/strong\u003e\u003cbr data-start=\"872\" data-end=\"875\"\u003e\u003cstrong\u003eSeth Godin\u003c\/strong\u003e is a bestselling author, entrepreneur, and one of the world’s most influential voices in marketing and leadership. Known for his clear, insightful writing, he has published numerous groundbreaking books such as \u003cem data-start=\"1097\" data-end=\"1109\"\u003ePurple Cow\u003c\/em\u003e, \u003cem data-start=\"1111\" data-end=\"1120\"\u003eThe Dip\u003c\/em\u003e, and \u003cem data-start=\"1126\" data-end=\"1136\"\u003eLinchpin\u003c\/em\u003e. Godin combines marketing expertise with psychology to explain how ideas spread and why people make the choices they do. He is also the founder of several companies, including Yoyodyne and Squidoo, and runs a widely followed blog that shapes modern marketing thinking. With his focus on creativity, authenticity, and making meaningful connections, Godin continues to inspire marketers, entrepreneurs, and innovators worldwide.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276714569985,"sku":"2EYYIY3LU-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/SethGodin.jpg?v=1627229639"},{"product_id":"brand-breakout-how-emerging-market-brands-will-go-global-hardcover","title":"Brand Breakout: How Emerging Market Brands Will Go Global [Hardcover] (RARE BOOKS)","description":"\u003cspan data-mce-fragment=\"1\"\u003eWorld class marketing experts, Nirmalya Kumar and Jan-Benedict Steenkamp set out a cutting-edge plan for emerging market brands to achieve success in international markets. Brand Breakout outlines eight strategies - including the Asian tortoise route, from B2B to B2C, brand acquisition and leveraging cultural resources - that will take brands from domestic dominance to worldwide triumphominance cultural resources rand will go global.kground .\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFor each strategic route, Kumar and Steenkamp examine the most effective implementation as well as identifying the problems that companies will face and how these can be overcome. Full of case studies from around the world including HTC, Tata Motors, Samsung, Lenovo, Pearl River Piano, Havaianas and Corona, the authors demonstrate that their strategies and underlying strategic brand-building principles are here to stay.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eBrand Breakout\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e is not only a practical and enlightening guide for emerging market brands but crucial reading for Western companies who should not underestimate the challenge coming from these up-and-coming international businesses. By understanding their strategies and success factors, Western companies can plot their counter-strategies for this New business environment.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn this engaging and illuminating book, Brand Breakout equips readers with the knowledge and techniques so that their brand can finally go global.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276701004033,"sku":"2FF6GURWI-Used","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/BrandBreakout.jpg?v=1627230448"},{"product_id":"gurus-on-marketing","title":"Gurus on Marketing","description":"\u003cspan data-mce-fragment=\"1\"\u003eAn informed and incisive one-stop resume of the major gurus who have had a critical influence on marketing thinking and development a book to bring you rapidly up to speed and to offer you fresh ideas to improve your own business. This is much more than J.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882636116225,"sku":"2FIVH2X1E-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/SultanKermally.jpg?v=1627233700"},{"product_id":"the-old-rules-of-marketing-are-dead","title":"The Old Rules of Marketing are Dead","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eReinvent your marketing to keep up with an ever-changing marketplace\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e“A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e―Robert Hanson, President, Global Levi’s® Brand, Levis Strauss \u0026amp; Co.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e“Pearson makes the clearest statement yet about the New world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e―Bob Jeffrey, CEO, JWT\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e“When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e―Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e“\u003ci data-mce-fragment=\"1\"\u003eThe Old Rules of Marketing are Dead\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003epresents a New reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e―MaryLee Sachs, Chairman U.S., Hill \u0026amp; Knowlton\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e“Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by New more up-to-date approaches and concepts to reinvent businesses and brands―and drive profitable sales.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e―Stephen G. Butler, retired Chairman \/ CEO, KPMG International \/ KPMG LLP\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e“Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the New ‘do or die’ rules of business.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e―Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e“Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e―R. David Hoover, Chairman, President and CEO, Ball Corporation\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eAbout the Book:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRevolutionary New technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking News for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these New realities, most marketers have not.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eRenowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing―and bring your company’s marketing into the twenty-first century.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eToo many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science―which couldn’t be further from the truth.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Old Rules of Marketing Are Dead\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis a road map for breaking out of old, established―and increasingly ineffective―routines and reinventing your organization’s marketing by:\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003ePositioning marketing as a business partner―not as a tool for meeting a strategic objective\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eHolding marketing accountable for results with the application of hard data― not vague qualitative measurements\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eProviding leadership within your organization―not following the direction of everyone else\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003eFrom research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up―to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post–Great Recession business landscape.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a New role in business, and real accountability.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eThe Old Rules of Marketing Are Dead\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ehas what you need to reinvent your products, your services―and your future.\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276685734145,"sku":"2GL8HR7PE-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/TimothyR.Pearson.jpg?v=1629802611"},{"product_id":"how-to-achieve-zero-defect-marketing-hardcover","title":"How to Achieve Zero-defect Marketing [Hardcover] (RARE BOOKS)","description":"\u003cspan data-mce-fragment=\"1\"\u003eIs it possible to apply the \"technical\" methodology, Zero-Defect Marketing, to the field of marketing? Not only is it possible, it is beginning to happen throughout the business world. This book presents over 200 examples from innovative companies that are applying manufacturing standards such as zero-defects and continuous improvement directly to marketing. How To Achieve Zero-Defect Marketing is the first book to show how a New \"process mindset\" can help marketers improve results in seven different marketing it systems\": advertising and promotion, logistics and customer service, selling strategies, pricing and discounting, planning, distribution and product innovation. Bringing total quality to marketing helps marketers improve their decision making, focus on customers, and lower costs while achieving higher yields. With fascinating examples and action tips for immediate and long-term implementation, the book reveals how to shift into this New mindset that leads to improved results.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276684882177,"sku":"2GMT7YMDE-Used","price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/HowtoAchieveZero-defectMarketingHardcover.jpg?v=1629973214"},{"product_id":"how-to-write-a-marketing-plan","title":"How To Write A Marketing Plan","description":"\u003cspan data-mce-fragment=\"1\"\u003eHow to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882577592577,"sku":"2GOJXZ83M-Used","price":99.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/JohnWestWood.jpg?v=1630143433"},{"product_id":"united-we-brand-how-to-create-a-cohesive-brand-thats-seen-heard-and-remembered-hardcover","title":"United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered [Hardcover] (RARE BOOKS)","description":"\u003cspan data-mce-fragment=\"1\"\u003eMost executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, \"fuzzy\" brand information into a concrete guidepost for making day-to-day branding decisions. Called the \"Brand Roadmap,\" this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276681310465,"sku":"2GQZHT60Y-Used","price":899.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/UnitedWeBran.jpg?v=1630395052"},{"product_id":"all-marketers-are-liars","title":"All Marketers Are Liars","description":"\u003cspan data-mce-fragment=\"1\"\u003eEvery day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003eAll Marketers Are Liars\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on . . . and on. How Used is your story?\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882554327297,"sku":"2H7B3LLTU-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/SethGodin_3f129d9d-d96f-4ef1-9f38-aff708d234be.jpg?v=1631708404"},{"product_id":"marketing-that-works-hardcover","title":"Marketing That Works [HARDCOVER]","description":"\u003cspan data-mce-fragment=\"1\"\u003eMarketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's legendary Entrepreneurial Marketing classes, and their exclusive New survey of the Inc. 500's fastest-growing companies. Whether you're launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You'll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it?now, and for years to come. Build the foundation for extraordinary profit. For Sale in Indian subcontinent only Special Features: This book shows a company how to develop entrepreneurial marketing strategies, regardless of its size. No matter what a company's size, marketers will find techniques for reaching New markets and connecting with established stakeholders. Filled with proven real-world strategies to show how some of the best-of-the-best are making more money now. Shows how to feel resource-full, even when only resources a company has are flexibility, relationships, and an entrepreneurial attitude. Table Of Contents: MARKETING-DRIVEN STRATEGY TO MAKE EXTRAORDINARY MONEY GENERATING, SCREENING, AND DEVELOPING IDEAS ENTREPRENEURIAL PRICING?AN OFTENMISUSED WAY TO GARNER EXTRAORDINARY PROFITS DISTRIBUTION\/CHANNEL DECISIONS TO SOLIDIFY SUSTAINABLE COMPETITIVE ADVANTAGE PRODUCT LAUNCH TO MAXIMIZE PRODUCT\/SERVICE LIFETIME PROFITABILITY ENTREPRENEURIAL ADVERTISING THAT WORKS?VAGUELY RIGHT OR PRECISELY WRONG? HOW TO LEVERAGE PUBLIC RELATIONS FOR MAXIMUM VALUE\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882425811201,"sku":"2NLIM9XQ9-Used","price":250.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/LodishLeonardM..jpg?v=1638259839"},{"product_id":"retail-strategy","title":"Retail Strategy","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful New framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective New text for both students and executives needing to understand the complexities of the latest global developments and thinking.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882413031681,"sku":"2NOV2MO01-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/JonathanReynold.jpg?v=1638788637"},{"product_id":"teach-yourself-marketing","title":"Teach Yourself Marketing","description":"\u003cspan data-mce-fragment=\"1\"\u003ePowerful marketing campaigns are based on original thinking and creative planning. TEACH YOURSELF MARKETING concentrates on the engine which drives successful marketing - imagination. Revealing many profitable tips and secrets to help you target, brand and sell your enterprise whilst generating provocative publicity, this book will keep you three steps ahead of the competition.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTEACH YOURSELF MARKETING:\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- covers the key marketing areas of sales, advertising, PR and branding\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- concentrates on the dynamic, imaginative side of marketing\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- is easy to follow with useful activities and exercises\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- includes a comprehensive \"jargon buster\" section\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e- is suitable for anyone working in or studying marketing.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCompletely up to date for the competitive world of contemporary marketing TEACH YOURSELF MARKETING is indispensable for anyone who wants their business and career to succeed and continue to breed success.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882162520321,"sku":"2OLMIGJK1-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MARKETING.jpg?v=1644318525"},{"product_id":"mind-read-your-customers","title":"Mind-Read Your Customers","description":"\u003cspan data-mce-fragment=\"1\"\u003eWhat's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to Used old-fashioned hard work. While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types -including one's own. Mind-Read Your Customers shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will: Gain insight into their own personalities, Identify their strengths and weaknesses, Improve relationships with customers, Enhance teamwork, Increase sales. Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing or customer service on how to take selling skills to the next level.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882159145217,"sku":"2OM52ZCOX-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MIND.jpg?v=1644400178"},{"product_id":"brand-wars-combat-strategies-for-indian-brands","title":"Brand Wars: Combat Strategies for Indian Brands","description":"\u003cspan data-mce-fragment=\"1\"\u003eMarket disruption, pandemic-ridden economy and China’s digital and mobile dominance―Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDerived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882104127745,"sku":"2OZ7OVXTT-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/BRANDWARS.jpg?v=1645857979"},{"product_id":"questions-are-the-answers-1","title":"Questions are the answers by Allan Pease","description":"\u003ch3 data-start=\"139\" data-end=\"161\"\u003e\u003cstrong data-start=\"143\" data-end=\"159\"\u003eBook Summary\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"162\" data-end=\"1102\"\u003e\u003cem data-start=\"162\" data-end=\"189\"\u003eQuestions Are the Answers\u003c\/em\u003e by Allan Pease is a practical guide focused on improving communication, persuasion, and sales effectiveness—especially in network marketing and relationship-based business models. The book explains that asking the right questions, rather than giving long explanations, is the key to influencing people and understanding their needs. Pease demonstrates how questions build rapport, uncover motivations, and help guide conversations naturally toward desired outcomes. Using simple techniques, real-life examples, and humor, he teaches readers how to handle objections, present ideas clearly, and communicate confidently. The book emphasizes that success in business and personal interactions comes from listening well, showing genuine interest in others, and mastering the art of strategic questioning. It is a concise manual for anyone who wants to enhance their interpersonal and persuasive communication skills.\u003c\/p\u003e\n\u003ch3 data-start=\"1109\" data-end=\"1135\"\u003e\u003cstrong data-start=\"1113\" data-end=\"1133\"\u003eAbout the Author\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1136\" data-end=\"1927\"\u003eAllan Pease, often called “Mr. Body Language,” is an internationally acclaimed author, speaker, and communication expert known for his groundbreaking work on body language, persuasion, and human behavior. Born in Australia, he has co-authored several bestsellers with his wife, Barbara Pease, including \u003cem data-start=\"1439\" data-end=\"1477\"\u003eThe Definitive Book of Body Language\u003c\/em\u003e and \u003cem data-start=\"1482\" data-end=\"1530\"\u003eWhy Men Don’t Listen and Women Can’t Read Maps\u003c\/em\u003e. Pease’s books have sold millions of copies worldwide and have been translated into numerous languages. He combines scientific research with engaging storytelling and humor, making complex psychological concepts easy to understand for general readers. Through his seminars and books, he has helped individuals and organizations improve communication, leadership, and relationship-building skills.\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276568654081,"sku":"2OZEDC6IP-Used","price":99.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/QuestionsAretheAnswers_22941cd7-1664-4fb0-82bd-4ac7c142ef1d.jpg?v=1645870365"},{"product_id":"winning-in-emerging-markets","title":"Winning in Emerging Markets","description":"\u003cspan data-mce-fragment=\"1\"\u003e'This book is unique in what it proposes..' ? N.R. Narayana Murthy, founder and chairman, Infosys About the Book: Winning in Emerging Markets The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such \"institutional voids\" present challenges, they also provide major opportunities-for multinationals and local contenders. Khanna and Palepu provide a playbook for assessing emerging markets' potential and for crafting strategies for succeeding in those markets. They explain how to: Spot institutional voids in developing economies, including in product, labour, and capital markets, as well as social and political systems Identify opportunities to fill those voids, for example, by building or improving market institutions yourself Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring New capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies. About the Author: Tarun Khanna, Krishna Palepu Tarun Khanna is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours. Krishna Palepu is the Ross Graham Walker Professor of Business Administration and senior associate dean for international development at the Harvard Business School.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43882035085569,"sku":"2P5TF6XA9-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/WINNINGMARKETS.jpg?v=1646815653"},{"product_id":"marketing-chronicles","title":"Marketing Chronicles","description":"\u003cp data-mce-fragment=\"1\"\u003e“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eBharat Puri, Managing Director, Pidilite Industries.\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e“Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.”\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTarun Gupta, Faculty at Jamnalal Bajaj, Consultant \u0026amp; Marketing Veteran\u003c\/p\u003e\n\u003cbr data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.\u003cbr data-mce-fragment=\"1\"\u003e• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.\u003cbr data-mce-fragment=\"1\"\u003e• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276549714177,"sku":"2P6HUAPDT-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MAKERTING.jpg?v=1646916230"},{"product_id":"marketing-warfare-2","title":"Marketing Warfare","description":"\u003cspan data-mce-fragment=\"1\"\u003eBasing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881982656769,"sku":"2P8KM0UM9-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MARKETING_48937f0c-c1e4-496e-b928-30118bf98522.jpg?v=1647333616"},{"product_id":"quick-wins-in-sales-and-marketing-50-inspiring-ideas-to-grow-your-business","title":"Quick Wins in Sales and Marketing: 50 inspiring ideas to grow your business","description":"\u003cp data-mce-fragment=\"1\"\u003eThis book is an indispensable guide for those who don't have the time to wade through the theory, but want ideas which can be readily put in practice.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003eQuick Wins\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003ein Sales and Marketing\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eis packed with no-nonsense advice and proven examples from business owners who have made their sales and marketing work for them.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt is set out in 7 easy access chapters with the emphasis on simplicity, practicality and effectiveness - it does exactly what it says on the cover.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis book is like having your own pocket business mentor motivating you to take the action to obtain the results your business deserves.\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881965748481,"sku":"2P9CAHUYP-Used","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/QUICKWINS.jpg?v=1647439254"},{"product_id":"100-world-famous-stock-market-techniques","title":"100 World-Famous Stock Market Techniques","description":"\u003cspan data-mce-fragment=\"1\"\u003eThere are hundreds of investment books which describe one, two, or half-a-dozen investment theories or strategies. 100 World-Famous Stock Market Techniques is one-of-a-kind, handy reference that provides concise descriptions of one hundred of the most important stock market investment methods used world-wide. The book describes how each method works and how and when it can be used to best advantage. Where experts differ about the merits of a particular method, the author has presented an unbiased view of all sides of the argument. You can then decide how you can most profitably use each method. This book, thus, is an excellent and objective guide which will help you develop and sharpen your own successful investment strategy. Topics covered include: Overall Economic Prediction Methods: Economic Cycles, Time Cycle Technical Predictors Market and Stock Indicators Investment Theories: Efficient Market Theory, Top Down Investing, Diversification, Life Cycle Investing, Selling Theories Investment Strategies: Graham \u0026amp; Dodd Value Approach, Contrarion Investing, Growth Stock Strategy, Averaging Strategies Quantitative, Time and Event Factors: Beta, CAPM, Dividend Discount Model.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276530446593,"sku":"2PAVA2S5D-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/100World.jpg?v=1647678036"},{"product_id":"intelligent-stock-market-investing","title":"Intelligent stock market investing","description":"\u003cspan data-mce-fragment=\"1\"\u003eAn intelligent investor understands that there is no magic formula that works all the time on the stock market; that, in fact, knowledge and experience are the best bets for building wealth on Dalal Street; and that there are valuable lessons to be learnt from one's earlier successes and setbacks. In this book, investment expert and bestselling author N J Yasaswy provides you a complete, step-by-step framework for intelligent investing: How Dalal Street works: The bulls, the bears, and the immense power of institutional investors. Risk-return trade-off: How to match your risk-profile with your stock market decisions. How to select suitable shares to invest in: Which ones to buy, which to avoid. Fundamental analysis: How to use economic, industry and company analysis to identify value. How to pinpoint the right time to buy or sell a share: Understand the technical signals. When to book profits: How to read the fundamental and technical signals that say \"book profits\" or \"quit\"; and why investors often get paralysed when they ought to sell. Managing your Portfolio: Methods and advantages of diversification, how to evaluate how well your portfolio is doing. The 10 commandments of intelligent investing. This book will arm you with the tools you need to invest intelligently and confidently. It will help you sift value from gossip, rumours, and the fads of the day. That is the sure way of making stock market profits and winning the Dalal Street game.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881950970113,"sku":"2PAVT6D4X-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/IntelligentStockMarketInvesting.jpg?v=1647686039"},{"product_id":"lessons-from-a-chief-marketing-officer","title":"Lessons from a Chief Marketing Officer","description":"\u003ch1 class=\"a-spacing-none a-text-normal\" data-mce-fragment=\"1\"\u003e\u003cspan id=\"productTitle\" class=\"a-size-extra-large\" data-mce-fragment=\"1\"\u003eLessons from a Chief Marketing Officer\u003c\/span\u003e\u003c\/h1\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881900343553,"sku":"2PEGJZDA9-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/CHIEFOFFICER.jpg?v=1648123844"},{"product_id":"marketing-in-the-age-of-google-your-online-strategy-is-your-business-strategy","title":"Marketing in the Age of Google: Your Online Strategy is Your Business Strategy (RARE BOOKS)","description":"\u003cspan data-mce-fragment=\"1\"\u003eSearch engine strategy is too important to be left to the techies. Thanks to Google, online search has become one of the cheapest and most effective ways to build a business. In this non-technical book, search engine strategy guru Vanessa Fox explains what every marketer and businessperson needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones and how any website can improve its search rankings by following a few simple principles. Former Google spokesperson and leading search engine strategy speaker and consultant Fox also exposes widely held myths about search engine rankings, for example, it's not true that large brands have an advantage due to their established presence or larger ad spending. Internet shoe retailer Zappos ranks far higher than giant Nike in search engine rankings and total search hits.\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTable of Contents:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow Search Has Changed Your Business\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to Use Search Data to Improve Your Business and Product Strategy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow We Search\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBuilding Searcher Personas: Opening the Door to the Crowd of Customers You've Been Keeping Out\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow Search Engines Work\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImplementing an Effective Search Strategy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWorking with Developers: How to Turn Business Strategy into Tech Speak\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to Cut through the Data and Get the Actionable Metrics You Need\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSocial Media and Search\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhat's Next? Beyond Google and 10 Blue Links\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eNotes\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eReferences\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIndex\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Best of used books","offers":[{"title":"RARE BOOKS","offer_id":44276422476033,"sku":"2PNEG9J41-RAREBOOKS","price":299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MarketingintheAgeofGoogle.jpg?v=1649671862"},{"product_id":"success-in-multi-level-marketing","title":"Success in Multi-Level Marketing (RARE BOOKS)","description":"\u003ch1 class=\"a-spacing-none a-text-normal\" data-mce-fragment=\"1\"\u003e\u003cspan id=\"productTitle\" class=\"a-size-extra-large\" data-mce-fragment=\"1\"\u003eSuccess in Multi-Level Marketing\u003c\/span\u003e\u003c\/h1\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276314112257,"sku":"2PZH3MVPD-Used","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/SuccessinMulti-LevelMarketing.jpg?v=1652350677"},{"product_id":"a-genie-wisdom","title":"A Genie Wisdom (RARE BOOKS)","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA Top Management Survival Guide\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe era of the celebrity CEO is over. Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level, including tough marketing calls they might not have the background to make. So, if your PC doesnt come equipped with a genie, here are a few of the things Jack Trouts A Genies Wisdom will teach you:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow branding works\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to design a product strategy\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eHow to get pricing right\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to conduct Used research\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to choose and use logos\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow to avoid the most common marketing mistakes\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eIn addition, there are other quick tips you cant afford to miss\u003c\/span\u003e\u003c\/p\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276289732865,"sku":"2Q1EUQ4U9-Used","price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/AGenieWisdom.jpg?v=1652853491"},{"product_id":"social-media-marketing-an-hour-a-day","title":"Social Media Marketing: An Hour a Day","description":"\u003cspan\u003eTable of Contents:Part I: The Foundation of Social Media\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter Backlash\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter The Marketer's Dilemma\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter What is Social Media?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003ePart II: Month - Prepare for Social Marketing\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter Week: Web 20: The Social Web\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter Week: The Social Feedback Cycle\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter Week : Touch point Analysis\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter Week : Influence and Measurement\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003ePart III: Month - Social Media Channels\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter Week: Build a Social Media Campaign\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter Week : Social Platforms\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter 10 Week: Social Content, Multimedia\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter 11 Week: Social Content - Reviews, Ratings and Recommendations\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter 12 Week: Social Interactions\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003ePart IV: Month - Complete Your Plan\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter 13 Week: Objectives, Metrics and ROI\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eChapter 14 Week: Present Your Social Media Plan\u003c\/span\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003eAppendix A Worksheets\u003cbr\u003eWorksheets Part II\u003cbr\u003eWorksheets Part III\u003cbr\u003eWorksheets Part IV\u003cbr\u003eAppendix B Additional Social Media Resources\u003cbr\u003eIndex\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881580331265,"sku":"2Q5V6UZGH-Used","price":550.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/DaveEvans.jpg?v=1653483521"},{"product_id":"social-media-marketing","title":"Social Media Marketing","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60 percent of the Internet population uses social networks and social media sites such as Facebook, My Space and Twitter. Collaboration and innovation, driven by social technology, are \"what's next\". Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization.\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTable of Contents:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ePart I - Social Business Fundamentals\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 1: Social Media and Customer Engagement\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 2: The New Role of the Customer\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 3: Build a Social Business\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 4: The Social Business Ecosystem\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ePart II - Run a Social Business\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 5: Social Technology and Business Decisions\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 6: Social Analytics, Metrics and Measurement\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 7: Five Essential Tips\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan data-mce-fragment=\"1\"\u003ePart III - Social Business Building Blocks\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 8: Engagement on the Social Web\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 9: Social CRM\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 10: Social Objects\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 11: The Social Graph\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChapter 12: Social Applications\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881580134657,"sku":"2Q5VEZ5KX-Used","price":299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/sm_07aa93a7-f2f9-4277-b61e-5c7b2e99146c.jpg?v=1653484218"},{"product_id":"unrelenting-innovation-how-to-build-a-culture-for-market-dominance-hardcover","title":"Unrelenting Innovation: How to Build a Culture for Market Dominance (Hardcover)","description":"\u003ch1 class=\"a-spacing-none a-text-normal\" data-mce-fragment=\"1\"\u003e\n\u003cspan id=\"productTitle\" class=\"a-size-extra-large\" data-mce-fragment=\"1\"\u003eUnrelenting Innovation: How to Build a Culture for Market Dominance\u003cspan data-mce-fragment=\"1\"\u003e (\u003c\/span\u003e\u003c\/span\u003e\u003cspan id=\"productSubtitle\" class=\"a-size-large a-color-secondary\" data-mce-fragment=\"1\"\u003eHardcover)\u003c\/span\u003e\n\u003c\/h1\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881576005889,"sku":"2Q6JN70G1-Used","price":350.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/TELLIS.jpg?v=1653561690"},{"product_id":"be-a-network-marketing-millionaire","title":"Be a Network Marketing Millionaire","description":"\u003cspan data-mce-fragment=\"1\"\u003eIf you want to be among the top 1% people, you must do what the top 1% people do. People come into network marketing because they believe they can fulfil their dreams faster here. But many are not able to achieve their dream income and lifestyle in spite of many years of hard work, commitment and motivation. What they lack is the right knowledge, skills, techniques and tools for success. This one of its kind guidebook will teach you everything you need to know to be a top achiever in any network marketing company with any product or income plan. This book will give amazing results to everyone?professionals, business owners, employees, students, retired people or housewives. If you want to be the best, learn from the best. This book is written by an iconic name in the direct selling industry, Deepak Bajaj, who became a multi-millionaire himself and has helped thousands of people become millionaires by using the principles and techniques detailed in this book. Be a network marketing millionaire will teach you how to: establish a New, more empowering belief system multiply your income and team size ten times in record time create a Duplication system for a lifelong passive income secret techniques to make a never-ending prospect list use effective social media strategy for big success put in place a 90-day game plan to turn your business around forever build your personal brand to pull the right people towards you how to invite people without affecting relationships how to build leaders within your team...And much more.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881563586817,"sku":"2Q7UHTPTT-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/BeaNetworkMarketingMillionaireH.jpg?v=1653899949"},{"product_id":"building-strong-brands-1","title":"Building Strong Brands","description":"\u003cspan data-mce-fragment=\"1\"\u003eUsing real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling New work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the \"brand system\" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into New markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This New work will be essential reading for the battle-ready.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276240908545,"sku":"2QQQNHX4X-Used","price":199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/building.jpg?v=1655470735"},{"product_id":"the-22-immutable-laws-of-marketing-in-the-asia","title":"The 22 Immutable Laws of Marketing in The Asia (RARE BOOKS)","description":"\u003cdiv id=\"titleblock_feature_div\" class=\"celwidget\" data-feature-name=\"titleblock\" data-csa-c-id=\"u0r6f7-kl1ogj-nevj6s-eavl25\" data-cel-widget=\"titleblock_feature_div\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"a-section a-spacing-none\" data-mce-fragment=\"1\"\u003e\n\u003ch1 class=\"a-spacing-none a-text-normal\" data-mce-fragment=\"1\"\u003e\u003cspan id=\"productTitle\" class=\"a-size-extra-large\" data-mce-fragment=\"1\"\u003eThe 22 Immutable Laws of Marketing in The Asia\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"bylineInfo_feature_div\" class=\"celwidget\" data-feature-name=\"bylineInfo\" data-csa-c-id=\"wf2389-h220wd-jltv4z-ajm7y5\" data-cel-widget=\"bylineInfo_feature_div\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276239237377,"sku":"2QRUD90QP-Used","price":299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/The22ImmutableLawsofMarketinginTheAsia.jpg?v=1655720410"},{"product_id":"50-ways-to-make-google-love-your-website","title":"50 ways to make google love your website","description":"\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eGoogle is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains, but shows you how you can improve the performance of your own website in Google's search results, giving specific and detailed instructions about the sort of priority issues you need to address. 50 Ways to Make Google Love Your Website will teach you how to:- Use Google to help you understand how people search for the sort of things you are offering- Create a website that your customers will quickly find in Google- Make your website irresistible to links from other sites- Help Google understand what your site is about- Think like Google and win more traffic\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44276233502977,"sku":"2QSWRJCHT-Used","price":150.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/50WaystoMakeGoogleLoveYourWebsite.jpg?v=1655885432"},{"product_id":"brand-royalty","title":"Brand Royalty (RARE BOOKS)","description":"\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eBrand Royalty\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e is more than simply the most comprehensive collection of brand success stories ever. It will also help businesses and students to easily identify the factors behind these successes, and to place them into a broader business and social context.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIt is entertaining, lively and practical, with comments from consumers, psychologists, advertising executives, sociologists, marketing academics, brand managers, historical figures and business owners. It argues, controversially, that consumers and businesses share equal responsibility for the brands which surround us. Ultimately though, it is an enjoyable and thought-provoking read.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe cases are grouped as: Omnibrands; Antique brands; Invisibrands; Myth brands; Magic brands; Fan brands; Easy brands; Low brands; High brands; Conscience brands; People brands; Trust brands; Media brands; Purity brands; Cupboard brands; Performance brands.\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44274736726273,"sku":"2QYQDIBR5-Used","price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/MattHaig.jpg?v=1657021920"},{"product_id":"taxmanns-stock-market-wisdom-lessons-from-a-lifetime-in-capital-markets-with-sign","title":"Taxmann's Stock Market Wisdom � Lessons from a Lifetime in Capital Markets (WITH SIGN)","description":"\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eExcerpts from the Preface:\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eQ.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow do you make a small fortune in the stock market?\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eA.\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eStart with a large one.\u003cbr data-mce-fragment=\"1\"\u003eA prime example of the Indian stock market’s potential is Infosys. If you subscribed to 100 shares of Infosys at its 1993 IPO at a price of INR 95 per share, you would own 1,02,400 shares of the company today. At an average price of INR 700 per share, that investment would now be worth over INR 7 Crores!\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eIntroduction:\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eTaxmann’s Stock Market Wisdom highlights the great potential of the stock market while guiding investors to invest wisely and how to avoid its pitfalls. It is an attempt to assist investors to understand the following:\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow the market system operates?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow one should invest money in it?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eHow one can generate wealth through it over the long term.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe author has also explained how the markets have evolved, what their present stage is, where they’re headed, and, of course, how you can benefit, with the help of multiple case studies.\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeaturing the following case-studies:\u003cbr data-mce-fragment=\"1\"\u003eo India’s Top 25 Years Return Chart\u003cbr data-mce-fragment=\"1\"\u003eo World stock exchange performance\u003cbr data-mce-fragment=\"1\"\u003eo The Roller Coaster Journey of the SENSEX from 100 to 41,000\u003cbr data-mce-fragment=\"1\"\u003eo Amazing story of Reliance Industries – The first Indian company to enter the 10 Trillion Market Cap Club\u003cbr data-mce-fragment=\"1\"\u003eo Avenue Supermarts Ltd. – The company that defies gravity\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eReviewed by Motilal Oswal (Managing Director) | Motilal Oswal Financial Services Ltd.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e“For any New investor who is starting his journey in stock markets, or even an old investor who has not been yet able to decode investment success for himself, this is a fine book to start or restart the journey, as the case may be.”\u003cbr data-mce-fragment=\"1\"\u003e“The basics of investing and trading have been explained in a very lucid and simple manner and the complete spectrum of investing has been covered from history of the stock markets, the working of the stock markets, the basic of fundamental analysis, basics of technical analysis, concepts dividends, bonus, splits, buy backs, etc.”\u003cbr data-mce-fragment=\"1\"\u003e“Most importantly, a large part of this book is about behaviour analysis and how it impacts the investor returns in this fascinating journey of stock market investing.”\u003cbr data-mce-fragment=\"1\"\u003eContents of the book are as follows:\u003c\/span\u003e\n\u003cul class=\"a-unordered-list a-vertical\" data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhy should you invest in the Indian stock markets?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEvolution of the stock market in India\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMarket and Interest Behaviour\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eRight number of stocks in your portfolio\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eInvest in winners, do not chase losers\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBuy it, Hold it, Forget it strategy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLow PE vs. High PE, which one should you buy?\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSmall vs. Large companies\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBenefit from Beaten Down Stocks\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eImpact of current events on the stock price\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003ePricing power\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eLife expectancy of companies\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDividend decisions\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBonus shares, share split and right shares\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBuyback of shares\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMutual funds and their relevance\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eValue investing\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eInvesting in growth shares Lessons in wealth creation from Warren Buffett\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTrading vs. Investment\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSensible investments – practical points\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eKey to multi-bagger returns\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBasics of fundamental analysis\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-list-item\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eBasics of technical analysis\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881392800001,"sku":"2R0GM2CCH-Used","price":599.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/Taxmann_sStockMarketWisdom_LessonsfromaLifetimeinCapitalMarkets.jpg?v=1657534560"},{"product_id":"grapevine-hardcover","title":"Grapevine {HARDCOVER} (RARE BOOKS)","description":"\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eWord of mouth is an amazingly powerful force — but how does it\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003ereally\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ework?\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eBusinesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAs the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eGrapevine\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”\u003c\/span\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":44274680168705,"sku":"2R4SE8SN5-Used","price":699.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/files\/9781101216484.jpg?v=1687524646"},{"product_id":"the-economist-guide-to-financial-markets","title":"The Economist Guide To Financial Markets","description":"\u003cdiv aria-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFinancial markets play a hugely important role in the modern economy and globalisation of them markets continues apace. Electronic trading has led to exponential year by year growth in trading on the money and foreign exchange markets. And billions of dollars-worth of derivatives in all kinds of New and fancy - and often almost incomprehensible - forms are created and sold daily. Stock markets have bubbled and burst, proving that their performance can never be taken for granted and giving the bond market a fillip. This book provides a brilliantly clear guide to this complex world that even those who work in it often find hard to understand. With chapters on the markets that deal in money, foreign exchange, equities, bonds, commodities, financial futures, options and other derivatives, it looks at why these markets exist, how they work and who trades in them, and it gives a run-down of the factors that affect prices and rates.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-expander-header a-expander-partial-collapse-header\" data-mce-fragment=\"1\"\u003e\u003c\/div\u003e","brand":"Best of used books","offers":[{"title":"Used","offer_id":43881320448257,"sku":"2R5LZ2RY9-Used","price":150.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0421\/4299\/0495\/products\/TheEconomistGuideToFinancialMarkets6thEdition.jpg?v=1658315550"}],"url":"https:\/\/bestofusedbooks.com\/collections\/marketing.oembed?page=7","provider":"Best Of Used Books","version":"1.0","type":"link"}