His team of former and New associates is in place and the future looks secure and exciting. Due to a shift in policy, the Board of Directors decides to sell the three companies. Alex is given the responsibility to turn the three companies around in order to fetch an attractive return. Alex faces a cruel dilemma. If he succeeds, the companies can be sold for a Used price; if he fails, the companies will be closed. Either way, Alex and his team will be out of work, caught in a lose-lose situation. In addition, at home he is faced with challenges of a father having to deal with two teen-aged children! How Alex applies the Theory of Constraints to Sales, Marketing, Inventory Control and Business Strategy, to eventually emerge a winner, forms rest of the story.